Manager, Sales

Nexstar Media Group Inc. Sacramento , CA 94204

Posted 2 months ago

We are seeking a dynamic, team-focused, results-driven Sales Manager with a focus on digital products to join our team. The ideal candidate will have a strong background in leading high-functioning teams of sellers focused on broadcast television coupled with expertise in selling digital advertising solutions. This role requires a strategic leader, who can drive revenue growth through innovative digital sales strategies while expanding relationships with clients.

Responsibilities:

  • Reports to the Director of Sales and leads a team of sellers in developing and executing sales strategies that result in driving revenue for our partner advertisers while exceeding our business revenue targets.

  • Inspire, coach, and train our team of local Account Executives to exceed their goals.

  • Enjoys being face-to-face with clients everyday building award winning exceptional client relationships.

  • Drive local revenue growth and increase revenue share for the station and company.

  • Create new digital business from outside the traditional media space.

  • Oversight of all digital sales products, inventory management and pricing strategies.

  • Management of the digital sales pipeline, including the formation of individual Account Executive (AE's) budgets.

  • Assist Account Executives with prospecting, building plans, negotiating, and closing deals.

  • Work with the corporate digital team on corporate led sales initiatives and group sales projects.

  • Assist in updating content on our website and our social media platforms.

  • Maximize new business and digital revenue potential from new and existing accounts.

  • Conduct weekly training meetings for the Account Executives, with a focus on digital products and services.

  • Assist with recruitment of talented sales professionals.

Qualifications:

  • Prefer a minimum of three years' experience leading account executives, preferably in the broadcast or digital field using a CRM.

  • Experience guiding, directing, and motivating a team, including setting performance standards and monitoring performance.

  • Experience executing long-range objectives set by the Director of Sales.

  • Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.

  • Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated.

  • Ability to multitask and prioritize with multiple pending deadlines.

  • Knowledge of prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, OTT/CTV, behavioral and contextual targeting

  • Very strong computer skills, proficiency in PowerPoint, Excel, Word, Teams, Zoom, Facebook, etc.

  • Experience with Wide Orbit, Matrix, Nielsen, ComScore and media sales is a plus

  • Able to promote a winning, positive, sales culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.

  • Valid driver's license with an acceptable driving record

Compensation: $125,000+/annual plus bonus, commensurate with experience and skill level


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