Manager, Retention Marketing (D2c)

Turner Broadcasting System, Inc. Burbank , CA 91506

Posted 2 months ago

Req ID: 168706

Our D2C Story

We won't chase the market, we will define it. We will bring audiences a product that doesn't exist today. We will do it because no other company can deliver our brands to consumers the way we can. We have the passion, the commitment and the support to be the best. Join our direct-to-consumer team and show us your best.

The Job

The Manager, Retention Marketing is responsible for creating personalized experiences that segment, activate, grow and retain subscribers for WarnerMedia's new streaming app.

The Daily

  • Create and implement loyalty, retention, advocacy and win back programs across multiple channels,segments and geographies.

  • Develop business cases for new initiatives/ projects that support program growth or enhance the customer experience and oversee project through to completion

  • Partner with finance to manage budgets for personalization, CRM and loyalty initiatives

  • Analyze data and consumer insights to build roadmaps for testing, measuring, iterating, and scaling retention initiatives.

  • Develop and deliver management reporting materials, reports and presentations

  • Stay abreast of industry trends, competitive landscape and technology to drive innovative solutions to support business objectives.

  • Work closely with acquisition, engagement and partner marketing teams to ensure alignment of campaigns.

  • Collaborate with product, development, design and content teams to articulate program elements, goals and support needed for campaign success.

The Essentials

  • Bachelor's degree and/or relevant experience; MBA a plus

  • 4 years' experience developing and driving the strategy of complex digitally focused retention campaigns ideally for a SVOD platform.

  • Strong understanding of customer segmentation and how to address different needs of each consumer base

  • Ability to analyze, interpret data and use insights to inform programs and initiatives

  • Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.

  • Experience with CRM technology

  • Strong presentation skills are a must

  • Ability to both think strategically and execute tactically

The Ideal Candidate

  • Passionate about television, movies, entertainment, and technology

  • Possesses deep understanding of the video streaming industry as well as the digital advertising space and is a champion for the consumer

  • Capable of being a doer and longer-term strategic thinker

  • Thrives in a team that believes in working fast, being accountable, and learning from mistakes

  • Comfortable in a small, lean team that requires you to get in the trenches to drive work forward and have a high output

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or prote


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Manager, Retention Marketing (D2c)

Turner Broadcasting System, Inc.