The Production Marketing Manager will be responsible for the following areas with respect to direct marketing: collaborative creative development, campaign management, vendor coordination, quality assurance, reporting, analysis, timeline management, internal operations coordination, and ad-hoc project and innovation work. The below outlines, but is not limited to, the core duties of the role.
Leading a team dedicated to the campaign management and execution side of direct marketing, including the ability to work closely and collaboratively with the data team.
Lead the creation, production, and management of email and direct mail campaigns, and other projects as needed. Additionally, work closely with the digital marketing team to coordinate sophisticated multi-channel marketing efforts.
Field creative requests from various departments across the enterprise and brainstorm, design, and produce creative assets that satisfy business requirements.
Gather and report on email campaign statistics to analyze creative performance.
Produce internal documentation, communicate efforts to other departments, manage vendors, maintain consistent hard and soft files, track progress and performance of marketing initiatives, and general support of marketing management.
Proof marketing collateral for copy accuracy and general functionality.
Build program foundations for promotions using various internal computer programs and software.
Maintain constant communication between departments to coordinate direct marketing efforts.
Basic understanding of CRM from a systems perspective in order to appropriately inform the creative development process and ensure a seamless guest experience.
Meet with internal stakeholders consistently to improve the overall promotion redemption process.
Support other departments on ad-hoc projects.
Work closely with the analytics team to appropriately test new creative ideas with the intention of creating incremental profitability and campaign performance.
Provide strategy recommendations to senior management.
Train specialists on departmental procedures and processes.
BS/BA degree in marketing, advertising, or related field.
Proficient with MS Office Suite.
High level of organization, attention to detail, and time management skills.
At least 4-5 years of experience in email and direct mail marketing.
At least 2-3 years in a management/supervisory role.
At least 2-3 years in hotel/casino operation preferred.
Excellent interpersonal, communication, and writing skills.
Ability to manage several concurrent projects effectively and independently.
Ability to adapt to changing department needs and requirements.
Ability to consolidate data and transform results into usable insights.
High level of critical-thinking skills.
Knowledge in Aprimo Campaign Management and Patron Management preferred.