Manager Production Marketing

Wynn Resorts Las Vegas , NV 89134

Posted 2 weeks ago

Job Description:

The Production Marketing Manager will be responsible for the following areas with respect to direct marketing: collaborative creative development, campaign management, vendor coordination, quality assurance, reporting, analysis, timeline management, internal operations coordination, and ad-hoc project and innovation work. The below outlines, but is not limited to, the core duties of the role.

Job Duties:

  • Leading a team dedicated to the campaign management and execution side of direct marketing, including the ability to work closely and collaboratively with the data team.

  • Lead the creation, production, and management of email and direct mail campaigns, and other projects as needed. Additionally, work closely with the digital marketing team to coordinate sophisticated multi-channel marketing efforts.

  • Field creative requests from various departments across the enterprise and brainstorm, design, and produce creative assets that satisfy business requirements.

  • Gather and report on email campaign statistics to analyze creative performance.

  • Produce internal documentation, communicate efforts to other departments, manage vendors, maintain consistent hard and soft files, track progress and performance of marketing initiatives, and general support of marketing management.

  • Proof marketing collateral for copy accuracy and general functionality.

  • Build program foundations for promotions using various internal computer programs and software.

  • Maintain constant communication between departments to coordinate direct marketing efforts.

  • Basic understanding of CRM from a systems perspective in order to appropriately inform the creative development process and ensure a seamless guest experience.

  • Meet with internal stakeholders consistently to improve the overall promotion redemption process.

  • Support other departments on ad-hoc projects.

  • Work closely with the analytics team to appropriately test new creative ideas with the intention of creating incremental profitability and campaign performance.

  • Provide strategy recommendations to senior management.

  • Train specialists on departmental procedures and processes.

Job Requirements

  • BS/BA degree in marketing, advertising, or related field.

  • Proficient with MS Office Suite.

  • High level of organization, attention to detail, and time management skills.

  • At least 4-5 years of experience in email and direct mail marketing.

  • At least 2-3 years in a management/supervisory role.

  • At least 2-3 years in hotel/casino operation preferred.

  • Excellent interpersonal, communication, and writing skills.

  • Ability to manage several concurrent projects effectively and independently.

  • Ability to adapt to changing department needs and requirements.

  • Ability to consolidate data and transform results into usable insights.

  • High level of critical-thinking skills.

  • Knowledge in Aprimo Campaign Management and Patron Management preferred.

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Manager Production Marketing

Wynn Resorts