Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Manager, Product Marketing

Expired Job

Whirlpool Benton Harbor , MI 49022

Posted 3 months ago

Requisition ID: 24728

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World's Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.

Manager, Product Marketing

Currently, we are seeking qualified candidates for a Product Marketing Manager opening to join our Laundry organization on the Product Planning & Strategy team.

Function Overview

The Product Marketing Manager is responsible for developing and executing Laundry Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends.

Job Responsibilities

  • Deep consumer insights and marketplace understanding

  • Develop knowledge gaps and learning plans for category

  • Generate consumer insights and Voice Of Customer (VOC) to drive consumer-driven decision making

  • Marketplace analysis and competitive assessment

  • Macro-trend analysis & Foresight for Category impact

  • Define benefit opportunity areas to steer innovation

  • Lead ideation & validation process to select innovation priorities

  • Maintain long term 'vision' of laundry and define holistic consumer experience

  • Set Strategic direction and Category-specific needs to deliver long-term plan

  • 5 year product roadmap and ideal PTS that delivers on brand product leadership

  • Robust consumer driven innovation cadence by brand

  • Define market segmentation opportunities and prioritization

  • Competitive futuring

  • Opportunity projections & size of prize by segment

  • Category resource planning and prioritization, including Factory Master Planning

  • Lead Whirlpool Planning Process and product plan integration with GPO

  • Drive Planning trade-off decisions for the Category

  • Drive projects from Advanced Development (A0 - A2) to Production Project Readiness (thru G1)

  • Develop concept consumer solution requirement and market potential

  • Insight/problem, target consumer, lead benefit story, validated brand concept

  • Translate Voice of Consumer to Voice of Engineering (e.g QFD)

  • TAM, Feature value, business case assumptions

  • Exemplify a mindset focused on the consumer, trade customer, competitor, and company everyday

  • Work with finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics

  • Act as a primary marketing contact for your product category for Insights, Strategic Planning, and Strategic Projects.

  • Ability to travel (~25%)

  • Ability to travel internationally, if necessary

Minimum Requirements

  • Bachelor Degree

  • Minimum 5+ years experience in Product Development or Brand Leadership

Preferred Requirements

  • Degrees in Marketing and/or Business, MBA a plus

  • Passion for the consumer and the trade customer

  • Excellent analytical skills

  • Good communication and presentation skills

  • Great work ethic, resourcefulness and willingness to learn

  • Proficient computer skills, with experience in Google Slides and Google Sheets a plus

RSRWH

About us

Whirlpool Corporation (NYSE: WHR) is the world's leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.

At Whirlpool Corporation, we believe that all people matter. Celebrating diversity and including thousands of perspectives empower us to create products that blend into every concept of home. Whirlpool Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Additional information about the company can be found on Twitter at @WhirlpoolCorp.

Nearest Major Market: Niles

Nearest Secondary Market: South Bend

Job Segment: Marketing MBA, Engineer, Product Marketing, Social Media, Marketing, Engineering


See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Manager Kitchenaid

Whirlpool

Posted 2 months ago

VIEW JOBS 11/9/2018 12:00:00 AM 2019-02-07T00:00 Requisition ID: 28622 Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World's Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company. Product Marketing Manager, KitchenAid Function Overview We are seeking qualified candidates for a Product Marketing Manager opening to join the global KitchenAid Small Appliance organization. This position consists of managing a robust global product development pipeline and commercializing programs from the idea stage all the way to execution and beyond. This is your opportunity to step into a significant leadership role that will be demanding and have significant visibility.This position will utilize your marketing, product development, program management and leadership experience and insight supporting our Healthy & Fresh (Food Processors) Category. Job Resposnibilities * Develop a vision and strategy for the global product platform you lead * Develop and own product plans with right innovation and product cadence aligned with brand architecture. * Leverage consumer insights to drive fact-based, consumer-centric decisions that support our premium brand leadership positioning. * Develop & present project business cases including pro forma financials, capital and engineering requirements, and other decision metrics. * Accomplish results through strong cross-functional (including Sales, Brand, Engineering and Technology, Procurement, Logistics, Manufacturing, Finance, etc.) relationships and leadership including product development and launch activities. * Accelerate time-to-market while adhering to the Whirlpool Product Development (WPD) process. Drive cross-functional tollgate reviews to bring concepts from ideation stage to production. * Develop and execute strategies to simplify platforms and align future product plans with the strategy. * Deliver cost and quality targets for your platform. Coordinate activities with cost and quality leads to develop robust plans to hit and/or exceed targets. Minimum Requirements * Bachelor Degree in Marketing, Business or Engineering * 5+ years experience in product development marketing * 2+ years of consumer goods experience in areas of brand and/or project management Preferred Requirements: * MBA strongly preferred * PMO creation or management experience * Strong working knowledge of the WPD (or similar Stage Gate) methodology * Capability to quickly grasp and execute continuous improvement methodologies to various processes RSRWH About us Whirlpool Corporation (NYSE: WHR) is the world's leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. At Whirlpool Corporation, we believe that all people matter. Celebrating diversity and including thousands of perspectives empower us to create products that blend into every concept of home. Whirlpool Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Additional information about the company can be found on Twitter at @WhirlpoolCorp. Nearest Major Market: Niles Nearest Secondary Market: South Bend Job Segment: Marketing MBA, Product Marketing, Social Media, Engineer, Marketing, Engineering Whirlpool Benton Harbor MI

Manager, Product Marketing

Expired Job

Whirlpool