Manager, Product Marketing

Assistrx Orlando , FL 32801

Posted 2 weeks ago

Under the direction of the vice president of marketing and the director of marketing, the Manager, Product Marketing will collaborate with internal teams and external partners to carry campaigns from strategy/vision through creative execution. This individual will extend the marketing teams vision by developing, executing and overseeing marketing strategy and materials tailored to meet client needs while upholding AssistRx branding standards.

Requirements

  • Collaborate with internal and external teams to plan and deploy partner marketing programs consisting of email, website, social media, events and marketing collateral to drive awareness and provider and patient engagement
  • Develop tailored messaging strategy for partner programs and identify co-branding marketing opportunities that showcase the value offered to providers, patients, caregivers and the market as a whole
  • Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights and market trends to create effective marketing programs
  • Serve as a consultative partner to internal and external teams, developing quarterly marketing reports and advising on marketing campaign insights and best practices
  • Maintain regular communication and working relationships with partner marketing/sales teams, participating in partner meetings
  • Maintain tracking and reporting of partner marketing initiatives, ensuring deliverables are met on time and within budget
  • Provide overall marketing program strategy and guidance for partners to ensure a successful rollout and ongoing program health

Preferred Experience

  • Demonstrated expertise in writing for web and printwith a working knowledge of Associated Press style
  • Experience in designing and executing multichannel marketing campaigns (i.e email, social, web, direct mail etc.) across the marketing lifecycle
  • Experience working with Salesforce or other CRM, and web, email and social platforms to analyze campaign effectiveness
  • Experience working with or at an agency a plus

Requirements

  • Bachelor's degree required
  • Minimum 5 years experience in marketing (healthcare, pharma or B2B services experience preferred)
  • Excellent written and verbal communication skills with strong project management abilities
  • Strong analytical skills and ability to build and communication comprehensive reports
  • Strong written and interpersonal skills
  • Strong capabilities in Microsoft PowerPoint, Excel and Word
  • Ability to coordinate cross functional, end-to-end projects and ability ensure project deadlines and budgets are met
  • Ability to work well in a lean organization, where associates are required to develop and demonstrate expertise in many facets of marketing
  • Self-starter mentality, with a track record of completing projects on-time and on-budget

Benefits

  • Supportive, progressive, fast-paced environment
  • Competitive pay structure
  • Matching 401(k) with immediate vesting
  • Medical, dental, vision, life, & short-term disability insurance
  • AssistRx, Inc. is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors, or any other protected categories protected by federal, state, or local laws.

    All offers of employment with AssistRx are conditional based on the successful completion of a pre-employment background check.

    In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Sponsorship and/or work authorization is not available for this position.

    AssistRx does not accept unsolicited resumes from search firms or any other vendor services. Any unsolicited resumes will be considered property of AssistRx and no fee will be paid in the event of a hire

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Manager

Fattmerchant

Posted 4 days ago

VIEW JOBS 1/19/2022 12:00:00 AM 2022-04-19T00:00 Stax by Fattmerchant We're more than a Technology Payments Company. We're a People Company. From simplified, flat-rate payment technology to a full line of innovative business tools, there are so many ways to make a difference with Stax. With a team of talented and inspiring people who are as diverse as the solutions we offer, Stax is a home for innovators, collaborators, and mission drivers to come together and make a meaningful impact on the businesses we serve. Since 2014, Stax has been shaping the future for thousands of businesses with solutions and technology that supports their journey to growth. It is our belief that every business deserves the ability to focus on what matters most to them. Why You'll Love Stax by Fattmerchant: As a familial and highly spirited place to work, the Stax team makes every moment memorable - for our team, our customers, our partners, and our community. From an imaginative drive to endless curiosity and the courage to do things differently, at Stax we make things happen together and are driven by our core values! Create Joy We are united by the desire to give and a deep understanding of what truly matters in life. Reliability and trust support our capacity to do what we love with a ready smile. Get It Done We hone in on what matters to businesses. We cheer and challenge, pushing each other to take one more step. Then another. We don't stop. We just roll up our sleeves and grind. One Team We communicate with vulnerability and an open heart. We inspire each other as we work towards a common purpose and goal. We spark joy and happiness across our team members and our customers We're proud to be recognized for our excellence in technology, work environment, and entrepreneurial spirit, with such honors as Best Fintech to Work For from PaymentSource; Coolest Office Space from Orlando Business Journal; and one of Entrepreneur Magazine's Top Company Cultures. Not to mention countless acknowledgements in technology, innovation, and leadership from publications across the industry! * As part of our interview process, we will be using a video interviewing platform, Spark Hire. The video interviewing platform will allow our hiring team and candidates to connect more quickly without the pressure of synchronizing calendars for our initial phase of candidate assessments. Our goal with the video interviewing portion of our hiring process is to learn more about your personality and previous work experience. Your Opportunity: Stax is seeking a proven B2B marketing professional to lead product marketing efforts for our integrated payment platform and all hardware offerings, with a focus on direct sales and channel partners. The ideal candidate will define and execute programs to drive awareness, generate leads, assist & enable sales, manage marketing for upsell and cross-sell initiatives for existing products as well as help define new products and GTM strategies. This position reports to the VP of Marketing and works closely with the technology and product teams, as well as sales, operations and customer success. The perfect candidate will also have extensive copy-writing /technical writing experience, and vast experience marketing a diverse product suite managing multiple products simultaneously. RESPONSIBILITIES * Go To Market Programs (40%) - Define and drive marketing programs to generate market awareness, leads, and product adoption, for both direct sales and channel partners - includes educational content, email marketing, events/tradeshows, website and digital marketing, webinars, online advertising, social media, etc. * Sales Enablement (30%) - Develop sales tools to enable the direct sales team, channel sales team, and channel partners to qualify and close deals faster - includes datasheets, case studies, presentations, white papers, demos, videos, sales guides, etc. * Product Planning (30%) - Drive market analysis, research, customer persona development, competitive analysis, value prop creation, messaging, pricing, and packaging for new and existing products * Other duties as assigned Fattmerchant Orlando FL

Manager, Product Marketing

Assistrx