Yamaha employees are passionate about music! As the world's largest musical instrument manufacturer, we are known for our quality, stellar customer service and innovation. Yamaha has been named a Top 100 Global Innovator for the past three years.
Are you a creative thinker, passionate about music, and have the drive to create results? If so, then check out this opportunity!
The guitar market is a classic paradox story. The electric guitar has been a symbol of creative exuberance driving social change for many decades now, but its conservative design and essential functionality remains rooted in the 1950s. Acoustic instruments tend to be even more reactionary and, today, are not much different than their progenitors from the nineteenth century.
Yamaha has been making quality instruments since the 1960s and has a commanding presence in acoustic and acoustic-electric guitars and recently has begun to grow its share in electric guitar and bass. We are building a market-leading guitar marketing team to ensure that our innovative and acclaimed instrument brand becomes an aspirational one to consumers. We need to do so by telling inspiring stories about our guitars and how playing them can make our customer's lives richer. Yamaha is looking for a product marketing manager to provide marketing leadership to the dedicated guitar marketing department. This person must understand the end-to-end marketing process, from marketing strategy to implementation and customer experience measurement. Key to the role will be a motivational style of leadership, strong abilities in terms of strategic vision and go-to-market planning, with a laser focus upon the needs of the customer.
Here's What You'll Do:
Partnering with the director, develop an integrated marketing plan based upon the master marketing calendar that addresses the promotion of all product in the department, stimulate appeal for current product, and coordinate all promotional activities on an annual basis.
Working with the director, develop go-to-market plans for significant new product launches.
Further establish the Yamaha brand and category positioning as a passion brand and leader in the marketplace.
Partner with internal marketing and creative teams to develop and execute campaigns and materials that engage and drive action with our target customer.
Effectively direct marketing funds through careful measurement of response, pivoting if required.
Partner effectively with the sales team, following the corporate cadence for inter-departmental meetings.
Create solutions for slow moving product (if required).
Continuously analyze the market and its trends.
Collaborate effectively with Yamaha Guitar Group (YGG) to ensure that we maximize opportunities to strategically align with Line 6, Ampeg and other brands.
Provide general forecasting direction to aid the corporate PSI process.
Achieve assigned KPIs that lead to successful sales and profit outcomes.
Perform other duties and participate in projects as required.
Here's What You'll Bring to the Table:
Undergraduate or graduate degree in marketing or related
5+ years' product marketing experience working with an integrated marketing team
Experience managing marketing strategy, initiatives, and products within a marketing campaign
Proven track record of dealing with both internal and external partners in PR, creative, sales, R&D, etc.
Effective presentation skills
Excellent written and verbal communication skills
Strong computer knowledge (Microsoft Office Suite, project management, CRM software, etc.)
Able to travel up to 15% of the time (domestic and possibly overseas)
Experience in the electric/acoustic guitar market
Relevant marketing certification(s)
To perform the job successfully, an individual should demonstrate the following competencies:
Here's What We'll Bring to the Table:
Comprehensive benefits package including Medical, Vision, Dental, and 401k with match and other perks
Performance based bonus program
Robust employee wellness programs including free onsite music lessons
Gym membership reimbursement program
Tobacco cessation reward program
Free concerts from award winning artists
Discounted hotel, travel, entertainment, and other attractions
If you'd like to turn up the volume on your career, please apply!