Manager, Product Marketing, B2C Hardware

Brother Bridgewater , NJ 08807

Posted 3 weeks ago

The Manager, Product Marketing, B2C Hardware leads and manages one or more B2C segments

within the Printer / Scanner categories. The Product Manager, with direction from senior management, sets the strategic direction for the business for key initiatives that drive brand performance. This position builds and executes plans to deliver on short term and longer term financial goals, all while maintaining the needs of the brand. This role leverages a keen view of the external environment, including general trends impacting the business, competitive assessments, and an understanding of both consumers and customers, to drive results.

Duties and Responsibilities

Product Management & Business Development

  • Lead and manage one or more B2C segments within the Printer/Scanner categories

  • Set the strategic direction for the business, including product marketing decisions on advertising, promotions, product changes, product development, pricing, retail programs, and other key initiatives that drive performance

  • Organize and make recommendations on new product developments, working closely with domestic and international counterparts

  • Manage full-cycle product maintenance, from development to end-of-life for assigned segments

  • Act as subject matter expert on assigned segments, including in-depth knowledge on customers (channel partners & end-users), buying habits, and consumer wants/needs.

  • Collaborate with direct marketing team to design communication and promotional plans

  • Brainstorm initiatives & programs from a business development perspective with the goal of increasing revenue

Material Development

  • Collaborate closely with internal and external stakeholders (including international) to produce all necessary marketing materials, including but not limited to: launch announcements, brochures, FAQs, etc.

  • Execute on determined marketing initiatives, producing necessary deliverables, class-of-trade material, and coordinating assistance from various support units

Business Analytics & Reporting

  • Proactively evaluate and analyze assigned segments for all classes of trade, providing insight and recommendations to the business

  • Track sales results as compared to budget, organize the relevant information, and report out to team members

  • Facilitate regular forecast meetings with sales teams on all assigned segments

  • Sets market-segment KPI's and determines necessary actions to achieve them; follows through on execution

Collaboration, Presentations, & Training

  • Act as primary contact for Japan Headquarters as related to assigned segments

  • Train team members on products on a regular basis, including the development of training materials and associated presentations to be delivered

  • Support sales team in preparing assortment decisions and create account level presentations with guidance from internal team

Qualifications

Education

  • Bachelor's Degree in Business, Marketing, or a related field (or equivalent experience) is required.

  • Master's Degree or Master's of Business Administration (MBA) is preferred

Experience

  • Minimum of 7 years - experience in Product Marketing Management, preferably in consumer electronics or similar field, is required

  • Experience & proven track record of growing business within large accounts (Office Super Stores, Online & Consumer Electronics accounts) is required

Other Required Skills/Knowledge/Abilities

  • Ability to create and present strong sales and marketing strategy presentations, with an in-depth understanding of sales/marketing principles

  • Ability to work independently & provide effective business-driven recommendations

  • Ability to collaborate effectively with internal and external stakeholders, exhibiting a customer-centric focus

  • Ability to drive projects from concept to implementation & post-analysis, leading cross-functional teams on key projects

  • Excellent communication skills (interpersonal, written, verbal)

  • Strong quantitative skills and ability to balance analysis vs. action

  • Problem solving & decision making skills

  • Creative thinking & ability to innovate

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.


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