[m]PLATFORM is an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers' ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]Platform is GroupM's internal integrated marketing technology suite that empowers clients to leverage the industry's most robust collection of consumer and media intelligence for smarter planning, activation, and media measurement.
As a Manager of Platform Solutions, you will play a significant part in making [m]PLATFORM a success across clients in the North American region. Reporting to the Director of Platform Solutions, you will hit the ground running and your entrepreneurial spirit will help tackle a variety of challenges of both technical and political nature.
You will drive platform adoption and act as a subject matter expert and evangelist for the platform and data utilisation. This interdisciplinary role will have you work and build relationships with regional key stakeholders. Working closely with various teams requires a diverse skill-set including ad operations, optimisation, audience targeting, analytics, client engagement and knowledge about the digital advertising landscape.
As part of the Global Product & Engineering department you will act as Sales Engineer and Technical Consultant both internally and externally, as well as Gatekeeper to the engineering teams. Your expertise will aid and guide the Platform Services and Platform Support teams.
The role is located in New York but 30% of time is expected to be spent on business travel within North America
This is a high-profile position with a wealth of opportunities for professional and personal growth.
MEASURES OF SUCCESS
In 3 months, you would:
Gain understanding of the unique [m]PLATFORM proposition and technology
Participate in [m]PLATFORM rollout efforts
Establish initial relationship with agency contacts
In 6 months, you would:
Gain significant understanding of specific elements of [m]PLATFORM and position yourself as expert trusted resource within the region
Rollout [m]PLATFORM across various agency teams
In 12 months, you would:
Play an active role in the regional success of [m]PLATFORM
Evangelize [m]PLATFORM capabilities within the GroupM media agencies
Become a subject matter expert on key parts of the tech stack and act as consultant both internally and externally
Act as escalation points on complex issues for support and services teams and be the inbound communication channel for Global Products department
Play an integral part of the rollout of [m]PLATFORM across EMEA
Ensure alignment with other technology functions such as Engineering, Operations, etc.
Act as Voice of the End-user as part of the product development cycle
5+ years' experience in similar position in Online Advertising or Technology required
Knowledge of the online media/advertising marketplace
Strong work ethic; desire to work in an entrepreneurial environment
Attention to detail and ability to multi-task
Excellent communication skills
Ability to work independently is absolutely essential
Proven background in building teams
Degrees in Math, Science, MIS, Communications, or Computer Science preferred
Technical background preferred, experience with HTML, SQL and R Scripting
[m]Platform is GroupM's suite of proprietary technology and data that enables truly individualized media planning and activation. Backed by the resources and client roster of the world's largest media agency group, [m]Platform has the product, organization and scale to transform the way the largest advertisers approach media: from the traditional broadcast model that still dominates our world to an addressable, audience-first model that elevates the power and role of media in marketing.
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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.