Manager, Paid Social Strategy & Media Buying

Williams-Sonoma, Inc. San Francisco , CA 94118

Posted 2 months ago

Requisition Number: SS-16398

Area of Interest: Marketing

Organization: Corporate

Brand/Division: Shared Services

Position Type: Full-time


About the Team

You'll be part of our in-house Paid Social team that is responsible for the strategy, execution, and optimization of paid social campaigns for our 7 Brands. Our job is to drive strong sales on Paid Social platforms in a brand enhancing way. We partner closely with Facebook and other partners to support our brand teams in staying at the forefront of the ever-evolving paid social space.

About the Role

In the Paid Social Manager role, you will oversee the execution and optimization of paid social campaigns for all 7 Brands and international websites by furthering our in-house capability. Candidates must be willing to work directly in social buying tools(s) and will develop the near and long term strategies in order to increase revenue, site traffic, and conversion and maximize return on ad spend. Responsibilities will focus on Facebook campaigns as well as emerging platforms such as Snapchat. Candidates must have expertise with social media planning and buying processes as well as using first party data for targeting. Additionally, the role will oversee the performance and career development of a team of 3 analysts.

You're excited about this opportunity because you will...

  • Lead in-house management of Facebook (& other social platform such as Snapchat) campaigns across various tactics (site retargeting, first-party CRM data retargeting, prospecting) whilst hitting or exceeding program KPIs

  • Proactively lead team to track campaign pacing and performance, ensuring accurate and timely delivery of budgets

  • Manage budgets closely, ensuring spend is aligned with seasonal performance and weekly and monthly targets met

  • Identify opportunities for new tactics/improved ROI and forecast investment and return, working directly with Brand Customer Relationship Management teams to fund

  • Be a platform expert, familiar with all optimization levers and features of both the 3rd party social advertising tool and Facebook Ads Manager

  • Track, analyze, and provide regular reporting/updates on KPIs

  • Work with IT and feed manager to drive dynamic creative

  • Collaborate with IT, Ad Operations, on site tagging, creative tag delivery, campaign strategy/execution, and reporting

  • Collaborate with Analytics and Database Teams to leverage customer segments for specialized targeting and on advanced attribution reporting

  • Ensure WSI stays at the forefront of Facebook advertising and keep up-to-date with industry trends and be a subject matter expert on social for WSI

  • Educate brand partners on best practices, platform and process changes, and new strategies

  • Create presentations on performance, strategy and industry updates and share with various levels of WSI organization

  • Manage the career objectives and work of 3 marketing analysts

Why you will love working at Williams-Sonoma, Inc.

  • We're a successful, fast-growing company with an entrepreneurial vibe

  • A technologically and data-driven business

  • Competitive salaries and comprehensive health benefits

  • We're at the forefront of tech and retail, redefining technology for the next generation

  • We're passionate about our internal and external clients and live/breathe the client experience

  • We get to be creative on a daily basis

  • A smart, experienced leadership team that wants to do it right and is open to new ideas

  • We believe in autonomy and reward taking initiative

  • We have fun!


We're excited about you because you have...

  • 5+ years of experience in social campaign management with a focus on direct response

  • Strong analytics expertise and experience in digital analytics and/or audience data management.

  • Ability to analyze raw data, draw conclusions, and develop actionable recommendations

  • Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate to all levels across the organization

  • Entrepreneurial spirit and ability to work in an adaptive, fast-paced environment

  • Bachelor's Degree or equivalent experience required

  • Prior people management experience

Technical Competencies required:

  • Intermediate to Advanced Excel skills (pivot tables, vlookups, sumifs, etc)

  • Hands to keyboard experience with 3rd party technologies and Facebook Ads Manager

  • Product data feed & dynamic creative knowledge

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home. Our family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room, and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and dcor industry. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.


Once you are here, you can look forward to a wide variety of benefits. Our corporate vision--to enhance our customers' quality of life at home--extends to the lives of our associates. To that end, we offer an extensive benefits package designed to help you grow, personally and professionally, to keep you healthy, to prepare you for the unexpected, to care for your family and to build a secure future. Depending on your position and your location, here's a look at what you might be eligible for:

  • A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels

  • A 401(k) plan and other investment opportunities

  • Paid vacations, holidays and other time-off programs

  • Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program

  • Tax-free commuter benefits

  • A wellness program that supports your physical, financial and emotional health

  • In-person and online learning opportunities through WSI University, LearnIt

  • Cross-brand and cross-function career opportunities

  • Quarterly sample sales

  • A business casual work environment

  • A bike share program

  • Time off to volunteer

  • Matching donations to qualifying nonprofit organizations

  • Company-sponsored walks and runs

  • Healthy, organic options in the cafeteria and an awesome salad bar

  • Discounts on nearby gyms and other local businesses

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

Nearest Major Market: San Francisco

Nearest Secondary Market: Oakland

Job Segment: Media, Social Media, Manager, Marketing Manager, Marketing, Management, Strategy

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Manager, Paid Social Strategy & Media Buying

Williams-Sonoma, Inc.