Manager, Paid Social Media

Role Purpose

Develop, execute and optimize strategic paid social media campaigns, ensuring flawless delivery while driving channel efficiencies, effectiveness, and optimal performance.

Key Accountabilities

• Serve as the thought leader and strategist for IHG's paid social media advertising efforts across all platforms (e.g., Facebook, Instagram, TikTok, Pinterest, LinkedIn, etc).

• Develop and implement a data-driven paid social media strategy aligned with business objectives, maximizing brand awareness, lead generation, and conversions.

• Manage campaign budgets effectively, allocating resources strategically to achieve optimal performance.

• Utilize audience targeting tools to ensure ads reach the right people at the right time.

• Continuously monitor, analyze, and optimize campaign performance, making data-driven adjustments to maximize effectiveness.

• Stay up-to-date on the latest paid social media trends, platforms, and best practices, and implement these learnings into strategies.

• Generate comprehensive reports that measure campaign performance and provide actionable insights for future campaigns.

• Collaborate with cross-functional teams such as Creative Services, Content Marketing, and Media Effectiveness to ensure seamless campaign execution.

• Manage relationships with social media advertising platform representatives to stay informed on new features and opportunities.

• Foster a culture of innovation and experimentation, continually testing new approaches to paid social media advertising.

Education

• Bachelor's or Master's Degree in Marketing, Communications, Digital, Advertising, Business or a relevant combination of education and work experience.

Experience

• 5+ years of experience in paid social media management, with a focus on travel & hospitality (preferred).

• Experience using various social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).

• Proven success in managing large social media advertising budgets and maximizing performance is essential.

• Proven ability to analyze campaign performance data, identify optimization opportunities, and make data-driven adjustments to improve results.

Technical Skills and Knowledge

• Proven experience developing and managing successful paid social media campaigns

• Strong understanding of social media advertising platforms and targeting options

• Excellent analytical skills with the ability to interpret data and translate insights into actionable recommendations

• Experience with campaign management tools and reporting platforms

• Excellent communication and presentation skills

• Ability to work effectively in a fast-paced, team-oriented, deadline-driven environment

• Passion for social media and a keen understanding of how it can be leveraged to achieve marketing goals