We're on a mission to help guys take care of their minds and bodies so they can be the best version of themselves. We started with razors way back in 2011, and now millions and millions of Members later, we've expanded into shave products, skin care, hair styling, with more to come. We're always growing and reinventing, and we rely on killer talent to help us achieve our goal of owning the bathroom. If you're a team-playing innovator, you'll fit right in. A sense of humor helps, too.
The Paid Social Manager will play a pivotal role in driving strategy and execution across our paid social channels, with a concentration on Facebook and Instagram. The ideal candidate will have a proven paid social background with direct response experience, the ability to apply detailed knowledge to actionable insights, and astute attention to detail. This candidate will be comfortable executing, optimizing, and reporting on high-volume paid social direct response campaigns while ensuring that the budget is being allocated optimally across multiple platforms and initiatives. The Paid Social Manager will also work cross-functionally to keep teams informed of the overall acquisition strategy, troubleshooting, and prioritizing projects where needed. This role will also support the execution of new digital marketing vendors including opportunity evaluation, asset delivery, and reporting.
Develop and own the global paid social strategy to align with digital goals and initiatives
Day to day management and optimization of various digital channels, focusing on Facebook and Instagram, as well as other platforms like Snapchat, Pinterest, and Reddit
Drive A/B and multivariate testing programs to continually improve performance across the marketing funnel including but not limited to biddings strategies, creative testing, and landing page optimization
Analyze campaign performance with regular data analysis to measure KPIs, trends, and provide meaningful insights
Identify areas of improvements and propose actionable solutions across our digital campaigns
Develop processes for analysis, actionable insights, and best practices
Maintain accurate budget & spending plan
Recommend, plan, and conduct testing opportunities to improve CPA/ROI/ROAS
Create briefs for Creative & Product teams to receive new assets to use within ads, and own feedback loops with cross-functional partners
Clearly communicate between the Acquisition Team, Strategic Analysis, Member Strategy + Engagement teams on campaign changes & performance
Bachelor's Degree, preferably in Marketing or Finance
4+ years in related field, E-commerce and agency experience preferred
Digital media buying experience required
Strong knowledge and understanding of other digital marketing channels (Search, Display, Video, Native, etc.) and the media buying ecosystem
Proven success with direct response and e-commerce brands or companies
Understanding of media attribution
Familiar with cohorts and audience segmentation applied to targeting or ad personalization
Expert Proficiency with Facebook Ads Manager and Microsoft Excel preferred
Dollar Shave Club is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: email@example.com
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with Dollar Shave Club
Dollar Shave Club