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Manager - PR Crisis Comms (Remote/West Coast)

Expired Job

Corporate Bethesda , MD 20810

Posted 2 months ago

This is a Remote position with a strong preference for someone living on the West Coast


The Public Relations (PR) Crisis Communications Manager is responsible for providing hotels crisis communications support during events or situations that pose a threat to a hotels reputation. Under the direction of the PR Crisis Communications Senior Manager, they will advise and assist General Managers and property teams with all crisis communications as it pertains to the media and external/internal guests during any hotel emergency or safety situation. As an integral Center of Excellence (COE) within the Brand, Marketing and Digital (BMD) discipline, Crisis Communications PR is a strategic function, encompassing the actions we take to influence our external guests, internal guests, owners, company and community at-large. Reputation management, proactive publicity measures, and civic involvement are all means to accomplish the goal of protecting our hotels, brands and business perception of the public at-large. Crisis Communications activities and budget must be integrated into the hotels overall reputation management strategy and plan. All actions taken should strive to positively impact the hotels reputation.

Education and Experience

College (University) degree in Liberal Arts, Communications, Marketing, or a related field; post-graduate work in a demonstrably connected field is a plus

5+ years crisis communications-related experience in a corporate/brand/legal environment

Strong written and verbal communication skills

Spanish speaking

Strong analytical skills

Familiarity of popular consumer and industry relevant social media

Familiarity with and ease of operating on the Internet

Strong interpersonal and relationship skills

High degree of integrity and confidentiality

Sound judgment and discretion

Strong organizational and planning skills

Ability to work well under pressure

On-camera experience in responding to a crisis, whether it is reading a statement or responding to one-on-one interviews is preferred

Agility to effectively manage multiple tasks simultaneously and adjust priorities

Able to work independently as well as part of a team

Proficiency in Microsoft Word, Outlook, PowerPoint, Excel, and basic graphic design computer software

The following are specific responsibilities and contributions critical to the successful performance of the position:

Reputation Management and Crisis Communications
Provide general assistance related to supporting the reputation of all Marriott International hotels across the Americas. Tasks include:

Exhibits exceptional communication skills throughout all functions of the job (i.e., guests, department managers, and fellow employees)

Researches potential reputation management issues at hotels across the Americas to assess risk and possible action steps

Monitors and researches issues currently impacting the industry, travel around the Americas or in locations in which Marriott International hotels are located across the USA and Canada to assess exposure

Assumes primary communications role for crisis/incidents/events (e.g., foodborne illness, bed bugs, evacuations, labor issues, etc.) that take place in hotels across the Americas when the Senior Manager, Crisis Communications is unavailable

Drafts responses to media inquiries about incidents occurring in supported hotels and circulates for approval if necessary to Corporate Communications and Office of General Counsel

Provides timely, accurate and approved responses when queried; stay abreast of crisis news; launch proactive communications plan internally and externally

Maintains professional relationships with media points of contact and gain cooperation and respect to earn a reputation as a source of reliable and trusted information

Monitors reputational issues related to data security matters that involve supported hotels

Tracks media coverage of current crisis/issues and develop summary reports

Maintains issues report and catalogue of relevant documents

Pulls-through Corporate Communications messaging across hotels of the Americas as necessary

Maintains an active file of General Managers and other senior leaders that have had crisis and media training by a recognized vendor, completed Marriott crisis training, or are identified as spokespeople

Advises leadership by tracking public attitudes and making General Managers and executive teams aware of the possible consequences of prospective decisions

In the event of a severe/urgent situation, is available 24 hours a day, seven days a week

Responds to ad-hoc requests

Performs other duties, as assigned

Occasional travel may be required




  • Maintains performance level under pressure or when experiencing changes or challenges in the workplace.


  • Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

Problem Solving and Decision Making

  • Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.

Professional Demeanor

  • Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

Building and Contributing to Teams

  • Actively participates as a member of a team to move the team toward the completion of goals.

Driving for Results

  • Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

Planning and Organizing

  • Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships

  • Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

Customer Relationships

  • Develops and sustains relationships based on an understanding of customer needs and actions consistent with the companys service standards.

Global Mindset

  • Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

Organizational Capability

  • Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.

Talent Management

  • Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

Applied Learning

  • Seeks and makes the most of learning opportunities to improve performance of self and/or others.

Business Acumen

  • Understands and utilizes business information to manage everyday operations.

Technical Acumen Understands and utilizes professional skills and knowledge in a specific functional area to conduct.

Communications and Media

  • Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Devising Approaches and Solutions

  • Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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Manager - PR Crisis Comms (Remote/West Coast)

Expired Job