Manager, Omnichannel Media Architecture (Media Strategist)

Assembly is hiring a Manager, Omnichannel Media Architecture to join our Insights & Connections community. This is a media strategy role that will involve developing insight-driven omnichannel strategies for Fossil Group, a global jewelry and accessory retail client. The individual will collaborate with various departments to implement these strategies, enhancing brand presence and driving conversions. The ideal candidate has strong media planning experience, a strategic mindset, and openness to innovative approaches.  The candidate must have at least 2 years of direct experience in a media strategy, planning or activation role and is proficient  in audience insight tools and budgeting frameworks.    

Responsibilities

• Develop and implement comprehensive media strategies that align with clients' business objectives and target audience. 
• Conduct thorough audience research to synthesize target demographics, media consumption habits, and preferences across different channels. Apply this information to select the most effective media channels and approaches. 
• Work closely with creative teams early in the planning process to ensure that media plans align with the overall messaging and creative elements of the campaigns. 
• Develop comprehensive omnichannel media strategies, including channel mix allocations and planning principles for clients, ensuring alignment with their business objectives and target audience. 
• Collaborate with internal stakeholders, including account managers, activation teams, and data analysts, to ensure seamless integration and alignment of media plans with overall omnichannel strategies. 
• Stay abreast of industry trends, consumer behavior, and technological advancements to identify new opportunities for effective media planning and contribute to thought leadership. 
• Develop relationships with media vendors to gain access to exclusive data, insights, and opportunities that can inform innovative approaches and new thinking. 
• Coordinate with global and other regional teams to ensure a consistent and comprehensive global approach to media. 
• Support in training associate managers or new team members on key platforms such as Commspoint. 

Requirements

• 2-3+ years of experience in a media strategy or related role. 
• Proficient in planning and insights tools such as Commspoint Influence & Journey, Mintel, Foresight Factory, Syndicated Studies platforms such as MRI/Simmons, GWI, YouGov, Nielsen Media Impact, eTelmar are a MUST. 
• Knowledge of collaboration software and project management techniques and tools (MS Teams and Office 365 preferred). 
• Attention to detail and the ability to focus under pressure. 
• Ability to adapt to meet evolving client and team needs, and communicate calmly and kindly. 
• Proven ability to resolve conflicts and work effectively in a fast-paced environment. 
• Capability to handle multiple projects and brands simultaneously. 
• Self-starter with a desire for continuous learning. 
• Strong interpersonal, analytical, problem-solving, facilitation, prioritization, and conflict resolution skills. 

Benefits

We are Assembly, the modern global media agency that’s part of Stagwell, the challenger network built to transform marketing. We’re purpose-led through our core, and we help brands build connections with people through culturally relevant media experiences. We’re at the cutting edge of data and tech-driven marketing, and we believe brand and performance media can work together to drive breakthrough business growth.  

ICYMI: Assembly was named Ad Age’s first-ever Purpose-Led Agency of the Year atop the 2022 Ad Age A-List! 

Why Assembly?

• We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

Equal Opportunities

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $70,000 - $85,000USD. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.