Syracuse University Syracuse , NY 13201
Posted 1 week ago
The Manager of Multimedia serves as a key leader within Syracuse University's creative team and a key liaison to the digital team. The Manager is responsible for day-to-day oversight of a multimedia team skilled in photography and video production, with a focus on producing timely/relevant digital content.
The Manager works in lockstep with the content/digital teams to bring to life, in compelling ways, multimedia stories/content related to people, activities, and information that is relevant to key audiences. Works with a multidisciplinary team to ensure that content is concepted, gathered/shot, edited and packaged, often quickly. Directly oversees a team of content creators and leads other multimedia experts daily to complete specific projects to run largely on the university's flagship digital channels.
Responsible for stewarding the Syracuse University brand by bringing it to life through effective, compelling and consistent multimedia storytelling and content generation that aims to galvanize target audience in service of advancing University goals and priorities. Works collaboratively/in deep partnership with the managers of video and photography, under the leadership of the ED of Multimedia, to ensure storytelling is strategically oriented, coordinated and effective at achieving stated goals.
Qualifications
Job Specific Qualifications
Understands multimedia delivery across multiple mediums, impact of how to deliver multimedia project across mobile, digital and other platforms. Dynamic, contemporary modern marketer with deep experience in multimedia production and storytelling, scriptwriting, multichannel marketing.
Significant experience/technical understanding shooting, editing and archiving systems and approaches. Move with urgency/manage multiple projects simultaneously. Work effectively under pressure of last minute deadlines/changing priorities.
Understanding digital media platforms, social media. Requires advanced knowledge of video post-production related software including, but not limited to Adobe Premiere, After Effects, Photoshelter, Illustrator, Photoshop, asset mgmt system. Writing/Producing for online audiences.
Close visual acuity to perform tasks related the production of content. Ability to perceive the nature of sounds at normal speaking levels w/or w/o correction. Frequently moves Audio/Visual equipment across campus to various sites, for events; ability to move, lift, set up and break down videography equipment.
Ability to lift 25-50 lbs.. Flexibility/ability to position oneself to shoot a variety of images. Photo/video shoots may require standing, sitting, and kneeling for 4-8 hours.
Responsibilities
Manages day-to-day operation of multimedia team, ensuring creative output brings the brand to life in meaningful and dynamic ways to advance the brand and organizational goals. Well versed in modern marketing trends and practices.
Understands and can lead team to leverage multimedia to advance digital and content marketing programs. Works in deep collaboration with other leaders to move content strategies forward by assigning teams to move story ideas from concept through completion in a timely and effective way. Guides teams working on higher-end productions as well as daily quick-turn content.
Trouble-shoots and removes obstacles to ensure timely and relevant content to go to market on our channels. Ensure brand strategy is brought to life effectively and consistently. Provides review and sign off on pieces, presents some pieces for review to senior leadership.
Provides creative leadership within group and across teams. Is a solid leader and manager in providing structure and guidance. Works effectively with Creative Directors and other channel leads, by contributing creative ideas and ultimately activating the team to deliver effective multimedia content on budget and schedule.
Works with ED of Multimedia to build and effectively implement strategic and operational plan for multimedia area. Understands technological needs and helps implement effective workflow within team, tied to Workfront and other teams within the Division.
Streamlines process and puts in place successful infrastructure, particularly related to ¿quick turn¿ projects. Ensures product is delivered on time and on budget. Is an effective communicator. The Manager is excellent at project planning, and trouble-shooting to ensure teams of shooters and editors are nimble, resourceful and agile in moving dozens of projects with speed from concept through completion.
Partners with Director of Marketing Technology to put in place and leverage modern technology solutions and hardware inventory management. Responsible for ensuring systems allow for appropriate digitizing, archiving and logging of multimedia content so it is searchable and well maintained. Tracks impact/engagement measures to guide creative decision making.
Shapes best-in-class creative culture, mentoring talent and facilitation of career growth.
Other duties as assigned.
Physical Requirements
Not Applicable
Tools/Equipment
Not Applicable
Application Instructions
In addition to completing an online application, please attach a resume and cover letter.
Syracuse University