Manager Of Lifecycle Marketing Management

REI Kent , WA 98031

Posted 5 months ago

Posted Date: Jan-29-2019

Job ID: 13196

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington

Store: REI Headquarters is moving to Bellevue, Spring 2020!

What's cool about this job

This role will contribute to REI's success by driving the lifecycle marketing strategy and business model that delights customers establishes industry standards and ensures the commercial health of the co-op.

This role is also contributing by building the marketable audience, increasing conversion and driving retention for REI, through development, management and optimization of the marketing lifecycle strategies across customers touch points. The role will monitor trends and emerging technologies and assess how new opportunities that support key business goals can be leveraged to connect people to our co-op and create a seamless experience. This requires a high degree of entrepreneurial spirit and flexibility with a willingness to regularly advocate for innovative marketing solutions. This role will partner with leaders in Loyalty, Experiences, CRM, as needed to provide strategic support to vet the potential efficacy of new structural components, offers, or partnerships. This role works with cross-divisional leaders in Marketing, Digital Retail, Retail, Experiences, IT to deliver an integrated, cross-channel customer experience related to lifecycle marketing programs and offers.

The Manager lifecycle marketing will be held accountable to the strategic roadmap and performance and be required to regularly update leadership stakeholders on key milestones.


  • Responsible for leading a team of 3 direct reports.

  • Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.

  • Challenges and inspires employees to achieve business results.

  • Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions.

  • Conducts and ensures the completion of performance reviews.

  • Provides coaching, direction, and leadership support to employees in order to achieve department, company and customer results.


  • Develops lifecycle strategy for REI's members and experience prospect/customer to increase engagement and retention new and existing members/travelers. This includes leading vetting of new strategic initiatives and offerings as well as the communications strategy and contact plan.

  • Defines and develops creative, high quality and clear roadmaps based on team strategy and vision.

  • Develops detailed, clear and substantiated business requirements and user stories that can be used to create product specifications and architecture for business models.

  • Leads development of business plans and optimizes offering strategies to meet/exceed business objectives and manage program budgets.

  • Works closely with Manager Loyalty and Experience marketing to identify and prioritize opportunities in the customer journey to best support the business throughout the year.

  • Proactively identifies and resolves strategic issues that may impair the team's ability to meet strategic, financial, and technical goals.

  • Based on analysis and results, makes recommendations to senior management and on how strategy should be altered.

  • Partners with the customer insights team and digital team to identify and prioritize the needs of members and customers.

  • Manages expense budgets monthly working plan and year-end performance.

  • Develop success metrics, analyze results and report findings.

Bring your passion and expertise

  • MBA preferred

  • 5+ years experience in strategy or loyalty or lifecycle marketing, including in the retail/consumer, start-up, technology or consulting sector

  • 3+ years direct supervisory experience

  • A solid business understanding and proven ability to develop, enhance, implement and measure successful customer acquisition and retention programs required.

  • Demonstrated ability to assess important market requirements and opportunities and identify competitive opportunities.

  • Demonstrated ability to think creatively

  • Strong analytical skills and experience developping financial models, monitoring KPIs and managing a P&L

  • Experience finding avenues to hear from customers and work in their feedback into your product road-map; then deliver results

  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts.

  • Creates a strong, mutually supportive work spirit and culture where people can do their best.

  • Establishes trust and inspires others.

  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics.

  • Delivers on commitments and holds others to same.

  • Champions the organization and advocates solutions in the overall Company's best interest.

  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.

  • Consolidates information from various sources including feedback from others to reach sound decisions.

  • Considers the ultimate impact of decisions and actions on internal and external customers.

  • Fosters change in company direction.

  • Effectively plans and executes changes.

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception 22 years in a row! Sure, we work hard, but it's balanced with time off to playa strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 150 retail locations (and growing), REI offers unique competitive benefits to its more than 13,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Affordable Compliance Manager Tax Credit Property Management

Peak Living

Posted 1 week ago

VIEW JOBS 10/11/2019 12:00:00 AM 2020-01-09T00:00 Peak Living is currently seeking a qualified Affordable Compliance Manager, with tax credit experience, to join our team! Under the direction of the Community Manager, the Affordable Compliance Manager supports and assists with all aspects of the community operations. At Peak Living, our employees love where they work. We are a full-service real estate management company with communities across the United States. Peak Living is uniquely positioned for growth as it continues rapid expansion through acquisitions. We believe successful growth is best achieved by developing high quality teams and empowering them in their roles to boost property performance. Knowledge / Skills / Ability * Provide customer service and sales tours to prospective residents and current residents. * Independently establish priorities, manage time effectively, and fulfill assigned objectives * Respond to and resolve unexpected problems and handle priority changes in a fast-moving environment * Demonstrated proficiency in Outlook, Excel, Word * Good verbal and written communication skills, strong organization skills, and ability to work well with onsite staff, customers, supervisors, and corporate office associates * Must be able to effectively communicate, comprehend, speak and Bi-lingual candidates are encouraged to apply. * Ability to comprehend legal documents and carry out related rent collections * Intermediate level math skills (add, subtract, multiply, divide, decimals, fractions, and calculate percentages) necessary to complete financial records, budgets, and other fiscal documents * Demonstrated understanding of property operations with emphasis on lease terms and contract enforcement, including collections and marketing. * Implement marketing strategies and resident retention programs. Preferred Education and Experience * A minimum of three (3) years' experience as an onsite Leasing Consultant in multi-family housing, hospitality or similar * A high school diploma or equivalent * Housing Credit Certified Professional (HCCP) designation preferred (for LIHTC) * Certified Occupancy Specialist (COS) designation preferred (for Section 8) * 1 year of experience in LIHTC communities Responsibilities * Supports and participates in fulfilling the customer service and leasing responsibilities Uphold leasing and marketing standards including telephone marketing, greeting prospective residents, gathering prospect information, setting appointments, showing ready and model apartments, generating quotes, closing and securing deposits, and assisting the prospective residents with rental application completion and credit verification * Ensure all tax credit requirements are followed * Assist in preparing all paperwork specific to new and renewal lease agreements * Insert lease renewal rates as approved by Community Manager and assists in delivery of renewal letters to secure lease renewals. * Review resident files and accounting records to determine unpaid and/or late fees owed, communicate with residents regarding outstanding balances, implement procedures for collecting on delinquencies, and enforce the lease to maximize * Assist the Community Manager in organizing community resident activities, preparing newsletters and maintaining resident loyalty and retention Peak Living offers a competitive compensation package including monthly and quarterly bonuses, health, vision, dental and life insurance and discounted rent program. Peak Living Kent WA

Manager Of Lifecycle Marketing Management