Manager Of CRM Strategy

Smiledirectclub Nashville , TN 37201

Posted 2 months ago

Job Type

Full-Time

Overview

We are looking for a CRM Strategy Manager to join our dynamic, fast-paced Marketing team. The CRM Strategy Manager will lead SmileDirectClub's automated customer communications throughout the customer journey. If you're sharp, highly analytical, resourceful, and skilled at optimizing customer experiences, we want you!

Responsibilities

  • Use insights to design new messaging & optimize existing messaging throughout the SDC customer journey with particular focus on SDC's Partner Network. This role is the thought leader behind the customer journey who is always asking 'how do we make this better for our customer?'

  • Work closely with large Dental Service Organization (DSO) partners and senior-level marketing stakeholders at these DSOs to build, measure, and pivot our CRM strategy for SDC's B2B expansion in this space.

  • Groom ideas, prioritize ideas based on potential impact, and maintain journey roadmap. Collaborate across the organization and with outside partners to prioritize projects, gather requirements, and share results.

  • Lead creative thought & story development for campaigns to disrupt customers and drive them to action.

  • Project manage development of new messaging content with creative team, automation setup & QA with the technical team, and A/B test design with the analytics team. This requires managing several tests at once across automated streams and marketing channels.

  • Work with analytics team to deliver timely results on tests, and adjust strategy customer touchpoints accordingly.

  • Collaborate with Technical Product Managers on ideal technical solutions for automations.

  • Deliver quality assurance across owned campaigns.

  • Scale team as necessary.

Qualifications

  • 8+ years' experience in digital marketing, experience designing and implementing customer experience journeys and flows

  • Leader who is curious and passionate about delivering the optimal customer experience.

  • Highly intelligent & attentive to detail.

  • Creative & able to lead content development, and craft a compelling story for customers

  • A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company.

  • Positive attitude and flexible personality.

  • Excellent communication skills and collaborative spirit.

  • Salesforce Marketing Cloud experience a plus.

Benefits of Joining the Club

  • Medical, Dental and Vision Insurance

  • 401K with match

  • PTO

  • Aligner and Whitening Benefit

  • Collaborative work environment and positive culture

Company Profile

SmileDirectClub was founded on a simple belief: everyone deserves a smile they love. The Company is the first digital brand for straightening your smile, created after the realization that recent trends in 3D printing and telehealth could bring about disruptive change to the invisible aligner market by matching licensed professionals, a quality clear-aligner product, and customers together. By leveraging proprietary, cutting-edge technology, SmileDirectClub, LLC-affiliated dentists are providing greater access of care to consumers who couldn't otherwise afford orthodontic treatment to get a better smile.

  • What is SmileDirectClub? Link here.

  • What are our customers saying? Link here.

  • What is a SmileShop? Link here.

  • What is our culture like? Link here.

  • How do we celebrate your team members? Link here.

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VIEW JOBS 12/31/2019 12:00:00 AM 2020-03-30T00:00 Job Type Full-Time Overview We are looking for a Manager of CRM Strategy to join our dynamic, fast-paced Marketing team. The Manager, CRM Strategy will lead SmileDirectClub's automated customer communications throughout the customer journey. If you're sharp, highly analytical, resourceful, and skilled at optimizing customer experiences, we want you!  Responsibilities * Use insights to design new messaging/tactics & optimize existing messaging/tactics throughout the SDC customer journey. * Lead creative thought & story development for campaigns to disrupt customers and drive them to action * Gather requirements from stakeholders and project manage development of new messaging content with creative team, automation setup & QA with the technical team, and test design with the analytics team. This requires managing several tests at once across automated streams. * Work with analytics team to deliver timely results on tests, and adjust strategy customer touchpoints accordingly * Collaborate with Technical Product Manager on ideal technical solutions for automations. * Deliver quality assurance across owned campaigns. * Scale team as necessary Qualifications * 4+ years' experience in digital marketing, experience designing and implementing customer experience journeys and flows * Leader who is curious and passionate about delivering the optimal customer experience. * Highly intelligent & attentive to detail. * Creative & able to lead content development, and craft a compelling story for customers * A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company. * Positive attitude and flexible personality. * Excellent communication skills and collaborative spirit. * Salesforce Marketing Cloud experience a plus. Benefits of Joining the Club * Medical, Dental and Vision Insurance * 401K with match * PTO * Aligner and Whitening Benefit * Collaborative work environment and positive culture Company Profile SmileDirectClub was founded on a simple belief: everyone deserves a smile they love. The Company is the first digital brand for straightening your smile, created after the realization that recent trends in 3D printing and telehealth could bring about disruptive change to the invisible aligner market by matching licensed professionals, a quality clear-aligner product, and customers together. By leveraging proprietary, cutting-edge technology, SmileDirectClub, LLC-affiliated dentists are providing greater access of care to consumers who couldn't otherwise afford orthodontic treatment to get a better smile. * What is SmileDirectClub? Link here. * What are our customers saying? Link here. * What is a SmileShop? Link here. * What is our culture like? Link here. * How do we celebrate your team members? Link here. Smile Direct Club Nashville TN

Manager Of CRM Strategy

Smiledirectclub