Manager Of Branding And Communications

Company Details

Berkley Industrial Comp, formerly American Mining Insurance Group, began operating in 1989 as a specialty carrier offering workers compensation coverage to qualified mining and mining related accounts. Known for excellence in loss control, claims management and underwriting, Berkley Industrial Comp has remained focused on our mission as the company has grown and matured.

Since becoming a W.R. Berkley Corporation member company in 2007, Berkley Industrial Comp has quadrupled its operating territory, introduced preferred rating plans, focused on continuous improvement in ease of doing business, made significant new investments in technology, and added additional highly experienced staff to our team. With an AM Best rating of A+ Superior XV, Berkley Industrial Comp's commitment to the high hazard business sector remains unwavering.

Berkley Industrial Comp

• Workers Compensation Insurance (berkindcomp.com)

Responsibilities

The Manager of Branding and Communications leads corporate branding and communication efforts and is ultimately responsible for the execution of Berkley Industrial Comp's overall marketing strategy and digital client experiences.

Responsibilities include a broad scope of duties focused on marketing, branding and communication initiatives, as well as external user experience, change management, research, and design. This role maintains a dedicated attention to marketing/branding content creation, global distribution of communications and brand focused quality control across the organization.

• Key responsibilities involve strategizing, developing, and implementing targeted marketing campaigns to support profitable business development and growth.

• Supervisory responsibilities include oversight of two marketing team associates.

• Through collaboration with Underwriting and Business Development leaders, identifies industry trends in product and service deliverables to tailor strategically timed marketing efforts focused on branding and communication.

• Seeks to enhance the client experience utilizing newly implemented digital/online channels.

• Conducts communication audits, seeking to enhance key interactions/touchpoints throughout the client journey.

• Develops materials supporting product and service offerings, ensuring the Berkley Industrial Comp brand remains relevant and appealing to key stakeholders.

• Responsible for graphic design including maintenance of all existing marketing collateral (company and brand logos, marketing handouts, point of sale, booth systems and digital).

• Responsible for content creation and events calendar tied to marketing and sales initiatives.

• Responsible for design and execution of social media strategies across selected channels.

• Conducts research and develops customer personas.

• Manages content updates to Berkley Industrial Comp's website. Maintains structural development of website pages and component sections including SEO boosters, metadata and site configuration.

• Writes, reviews, and publishes company communications, including press releases, company newsletters, collateral materials, forms, user guides as well as other relevant point for view articles that support our market strategy.

• Supports the Alternative Market segment operating units in user experience research and design implementation for digital applications including portal environments, chat bot, and global notifications.

Key Performance Indicators

• Performance for this role will be evaluated across the qualitative performance definitions for Berkley Industrial Comp and W. R. Berkley including: Accountability, Communication, Customer Focus, Flexibility, Innovation and Initiative, and Teamwork and Collaboration.

• Quantitative performance will be measured in alignment with the objectives established within the annual business plan for the marketing department, including the focus areas of:

• Metrics associated with Agency Communications/Campaign Management

• Effectiveness and outcomes of Communications Audits

• Metrics assigned to various change management initiatives

• Quality and timeliness of Collateral Development and Management

• Final Product Quality Review of Marketing Project Assignments

• Effectiveness of Media Relations, Social Media Management and Industry-focused Article Development

• Timely and Accurate Preparation of Project Assignments

• Implementation and effectiveness of digital application development

Qualifications

• BA/BS in Communications, Advertising, Marketing or related Business Field

• 3 - 5 years of experience in the marketing field with hands-on experience in marketing, branding, communications, advertising and digital media

• Preferable experience with a marketing firm with exposure to a broad range of industries and project work.

• Excellent verbal and written communication

• Proficient in all Microsoft Office applications

• Skilled in various graphic design applications, including Adobe Illustrator, InDesign and Photoshop

• Experience in Aquia / Drupal CMS preferred

Responsibilities The Manager of Branding and Communications leads corporate branding and communication efforts and is ultimately responsible for the execution of Berkley Industrial Comp's overall marketing strategy and digital client experiences. Responsibilities include a broad scope of duties focused on marketing, branding and communication initiatives, as well as external user experience, change management, research, and design. This role maintains a dedicated attention to marketing/branding content creation, global distribution of communications and brand focused quality control across the organization.

• Key responsibilities involve strategizing, developing, and implementing targeted marketing campaigns to support profitable business development and growth.

• Supervisory responsibilities include oversight of two marketing team associates.

• Through collaboration with Underwriting and Business Development leaders, identifies industry trends in product and service deliverables to tailor strategically timed marketing efforts focused on branding and communication.

• Seeks to enhance the client experience utilizing newly implemented digital/online channels.

• Conducts communication audits, seeking to enhance key interactions/touchpoints throughout the client journey.

• Develops materials supporting product and service offerings, ensuring the Berkley Industrial Comp brand remains relevant and appealing to key stakeholders.

• Responsible for graphic design including maintenance of all existing marketing collateral (company and brand logos, marketing handouts, point of sale, booth systems and digital).

• Responsible for content creation and events calendar tied to marketing and sales initiatives.

• Responsible for design and execution of social media strategies across selected channels.

• Conducts research and develops customer personas.

• Manages content updates to Berkley Industrial Comp's website. Maintains structural development of website pages and component sections including SEO boosters, metadata and site configuration.

• Writes, reviews, and publishes company communications, including press releases, company newsletters, collateral materials, forms, user guides as well as other relevant point for view articles that support our market strategy.

• Supports the Alternative Market segment operating units in user experience research and design implementation for digital applications including portal environments, chat bot, and global notifications. Key Performance Indicators

• Performance for this role will be evaluated across the qualitative performance definitions for Berkley Industrial Comp and W. R. Berkley including: Accountability, Communication, Customer Focus, Flexibility, Innovation and Initiative, and Teamwork and Collaboration.

• Quantitative performance will be measured in alignment with the objectives established within the annual business plan for the marketing department, including the focus areas of:

• Metrics associated with Agency Communications/Campaign Management

• Effectiveness and outcomes of Communications Audits

• Metrics assigned to various change management initiatives

• Quality and timeliness of Collateral Development and Management

• Final Product Quality Review of Marketing Project Assignments

• Effectiveness of Media Relations, Social Media Management and Industry-focused Article Development

• Timely and Accurate Preparation of Project Assignments

• Implementation and effectiveness of digital application development