Manager, National Programs, CBS EcoMedia
CBS BUSINESS UNIT: EcoMedia
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world's largest libraries of entertainment content, making its brand - "the Eye" - one of the most recognized in business. The Company's operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media. CBS's businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, TVGN (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio, CBS Outdoor, CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia.
CBS EcoMedia is seeking a talented Manager, National Programs to work as a key member of the EcoMedia team, and to support all aspects of our National Programs work including managing relationships with nonprofits and advertisers, designing and executing social impact programs, managing recognition events, and tracking impact to support EcoMedia's portfolio of products across all CBS platforms.
Serve as the overall Account Executive and primary point of contact for a portfolio of advertiser-selected community programs, CSR events, and other social impact initiatives; manage, coordinate and be accountable for all aspects of program deliverables including program sourcing, selection and implementation, recognition event planning and execution, content asset coordination and delivery, program completion, and impact reporting for each program in the portfolio.
Understand advertiser goals, communicate and promote these goals to the nonprofit, appropriate EcoMedia teams, and other internal and external stakeholders, and engage EcoMedia teams in program execution, and asset delivery to ensure high-quality and responsive client service.
Understand each nonprofit's social mission, program goals, and expected impact through the program, and communicate and promote these goals to the advertiser and other internal and external stakeholders.
Provide direction to, and work with, appropriate EcoMedia teams and other stakeholder groups on content development, brand activation, social media, finance, etc. to support program fulfillment.
Work closely with the advertiser and the nonprofit, as well as key CBS and EcoMedia teams, to develop the overall design and plan for recognition opportunities that help to recognize the advertiser, amplify their brand, and celebrate the funding of a program.
Manage and support recognition activations on-site and remotely in close collaboration with the nonprofit or government agency, which includes overall activation design, event coordination, video and photography production, and social media. As required by the advertiser, design and implement employee volunteer experiences.
Play an active role in efforts to both strengthen relationships with current nonprofit and government partners, as well as identify, cultivate, and secure new relationships.
Conduct independent research, and collaborate regularly with nonprofits and government agencies to research, identify and source qualified, social impact programs and funding opportunities for CBS advertisers, and help pitch these program opportunities to interested brands.
Conduct research, and gather information from the EcoMedia and CBS Sales Teams, on advertisers to understand their philanthropy, employee engagement, and corporate social responsibility objectives that can be met through EcoMedia programs. Incorporate ESG ratings, UN Sustainable Development Goals, and other corporate sustainability reporting into program evaluation when applicable.
Develop and deliver creative program decks, in a fast turn around timeframe, that incorporate qualified programs and funding opportunities matched to advertisers' interests, corporate social responsibility goals, or campaign objectives.
Using approved legal documents provided by CBS, draft and help negotiate agreements, prepare statements of work for each program, and ensure appropriate legal review and signature.
Collect social impact metrics from nonprofit programs, evaluate outcomes and measure the impact of EcoMedia's funded programs. Review program completion reports from nonprofit and government partners, and upload impact data into Salesforce.
Support internal projects to improve processes, enhance product offerings, build expertise in key issue areas, innovate, etc.
Other projects as assigned.
3-5 years experience in project management, relationship management, corporate sponsorships/events and/or client services required. Management consulting experience is a plus
Knowledge of nonprofits, government, and corporate social responsibility - direct experience preferred
Functional knowledge of TV, radio and online advertising is highly preferred.
Organized, detail oriented, proactive, team-oriented strategic thinker with ability to work independently
Work well under pressure with a strong sense of urgency
Able to multi-task and manage multiple concurrent responsibilities and requests
Proficiency in Microsoft Word, Excel, and PowerPoint; knowledge of Salesforce is helpful.
Interest in and commitment to creating positive social impact
Consistently looks for and identifies opportunities to increase individual and organizational performance
Remain solution-oriented among adversity and display a positive approach to all problem solving
Comfortable with ambiguity
Up to 30% travel
Equal Opportunity Employer Minorities/Women/Veterans/Disabled