Manager - Digital Engagement Analytics

Why Wendy's

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn't like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you're looking for a career where you can be part of the action as we continue to grow our iconic brand - We got you!

As the Digital Analytics Manager, this individual will play a pivotal role in driving data-driven decision-making processes across our digital products/channels. They will be responsible for analyzing website traffic, user behavior, and campaign performance to provide actionable insights and recommendations for optimizing digital marketing strategies and improving overall online performance. They will collaborate closely with cross-functional teams including marketing, IT, and product development to ensure alignment with business objectives and drive continuous improvement.

Responsibilities

• Digital Performance Analysis: Utilize various analytics tools (such as Google Analytics, Adobe Analytics, etc.) to monitor and analyze website traffic, user engagement, conversion rates, and other key performance metrics.

• Campaign Evaluation: Assess the effectiveness of digital marketing campaigns, including paid advertising, email marketing, social media, and SEO/SEM efforts, to identify areas for improvement and optimization.

• A/B Testing and Experimentation: Design, execute, and analyze A/B tests and multivariate experiments to optimize website design, content, and user experience, driving continuous improvement and conversion rate optimization (CRO).

• Audience Segmentation and Targeting: Develop and implement audience segmentation strategies based on demographic, behavioral, and psychographic data to enhance personalization and targeting efforts across digital channels.

• Cross-Functional Collaboration: Work closely with marketing, IT, product development, and other teams to align digital analytics initiatives with overall business objectives, providing insights and recommendations to support decision-making processes.

#LI-Remote

What we expect from you

• Bachelor's Degree required; Marketing or Digital focus preferred.

• 5+ years of relevant digital marketing experience is required.

• Experience working at or with a large consumer-facing brand.

• Experience developing customer segmentation and propensity models.

• Experience working with site/app analytics tools (Adobe or Google Analytics).

• Experience with designing and measuring A/B and multivariate tests.

Wendy's was built on the premise, "Quality is our Recipe," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.The base pay range for this position is listed below. The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate's job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position.

• The target annual bonus for this role is 20% of annualized base salary, based on actual company and personal performance. Director and above roles are also eligible to participate in the Company's long-term incentive award program.Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.*

• NOTE: Wendy's benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy's benefits, bonus, and other incentives. Wendy's retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.

Education: Bachelor's Degree

Travel: 10%

Pay Range: $99,000 - $173,000 Annually

Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.