The position is responsible for carrying out strategies for specific family of businesses, and builds content support that aligns with overall Marketing and Merchandising strategies. This position develops close relationships with cross functional Marketing teams and Merchants to deliver marketing campaigns to relevant customer segments. Perform other duties as assigned.
Assist in the development of cohesive marketing strategies for specific family of business that support seasonal/annual sales and EBIT goals.
Partner with internal Marketing teams from Marketing Account Executives, Integrated Marketing, Account Services, Comms Planning, Project Management, Creative and Special Events to develop effective strategies and integrated plans to support Merchant priorities.
Develop relationships with Merchant team and Fashion Office to align on key product stories and messaging to drive business.
Maintain partnerships with external vendor partners in the execution of integrated marketing strategies and site assets.
Ensure that integrated marketing plans deliver on vendor coop commitments.
Support brand awareness and the increase of market share through an integrated sales and marketing approach focusing on Macy's destination businesses.
Contribute to best practice sharing across all marketing activities through monitoring and analysis.
Ownership of asset review for all media types to ensure correct execution for specific family of business.
Demonstrate ownership of projects related to specific family of business and report findings.
Ability to present marketing strategies to Senior Management.
Special Assignments as required.
Regular, dependable attendance & punctuality.
Bachelor's Degree required. Marketing degree a high preference.
Minimum 2-4 years prior experience in marketing, business administration, or retail
Able to handle multiple channels, plans, or vehicles
Excellent communication skills
Strong interpersonal and communication skills
Analytical reasoning skills
Ability to handle multiple projects and meet tight deadlines
This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking.
May occasionally involve stooping, kneeling, or crouching.
May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods of time.
Involves manual dexterity for using keyboard, mouse, and other office equipment.
May involve moving or lifting items under 10 pounds.
Ability to interact with all levels in the organization
Ability to foster strong relationships with business partners
Proficient in Excel, PowerPoint, and Word
This job description is not all inclusive. Macy's Inc. reserves the right to amend this job description at any time. Macy's Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.