Summary of Position:
Lionsgate is seeking a highly motivated and extremely creative individual for the Manager, Media Integrations & Digital Custom Content in our Theatrical Marketing department. This position will be responsible for media integrations and digital custom content partnerships across all theatrical media campaigns working closely with the Director(s) and reporting into the SVP Director of Media who oversee Media for the Theatrical Marketing Division.
This person will be responsible for industry leading custom media content partnerships architecting creative custom media integrations tied to media campaigns and that align with the overall marketing campaign.
Develop custom marketing ideas closely with their direct report (Coordinator Media Integrations & Digital Custom Content) and with the respective media partners, while working and aligning with internal stakeholders to ensure successful campaign development and execution.
Participate and lead brainstorming sessions with media team, media agency, and media partners to build best in class media integrations across TV & digital.
Work collaboratively with internal theatrical marketing disciplines to align efforts with larger marketing campaign.
Manage the entire process from inception through to execution being responsible for timelines and deadlines in close coordination with the team coordinator including idea creation, content capture, production, approvals, and implementation as part of the overall media campaign.
Develop filmmaker briefs and breaks highlighting major custom content executions with alignment from SVP, Media
Stay on top of industry trends, best in class media integrations, events, new technologies, unique opportunities
Experience & Skills:
Minimum of 3+ years of experience working at a media agency and/or marketing relevant industry experience (preferably entertainment industry experience)
Knowledge of media planning/buying preferred
Stellar interpersonal communication and collaboration skills
Strong content/creative development experience
Expertise in management of production process for all custom programs, from creation of content to program launch
Strategic, creative thinker with the ability to turn ideas into holistic content programs
Excellent written and presentation skills - both in structure and content
Strong attention to detail, organized, and good management skills
History of developing and maintaining production schedules and assets
Able to manage multiple projects and extremely tight deadlines in a high-paced environment
Must be a self-starter and a strong problem solver
Ability to work well with different personalities and within a team setting
Ability to thrive in a fast paced work environment and follow department protocol
Strong proficiency in MS Office required, specifically experience in creating detailed spreadsheets using Excel
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws, without regard to race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, marital status, covered veteran status, gender, sex, age, sexual orientation, genetic characteristic, or membership in any other class protected by applicable law. The employer will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
Lions Gate Entertainment