This exciting position at the top three graphics communications company needs a leader of strategic development and execution for our solutions. This role would have a strategic focus on Corporate Identity and Branding programs for driving expansion and acquisition to some of the top brands in the world. This role needs an expert in solutions marketing and the print production processes. The role would cross over with other solutions as a secondary focus. All solutions would need evaluations with design optimization, technical feasibility, and production issues. Would feel comfortable with project budgets and financial analysis for the sales pipeline and expenses.
This role will develop omnichannel campaign direction with execution across your own team, an in-house creative team, as well as production and marketing teams across the US. When bringing a launch to market, you'd be driving sales training and support. This person will report into the Director of Marketing for Solutions and Markets to develop and execute a strategy to support aggressive sales growth and business development initiatives across the country.
Taylor Corporation is comprised of four strategic business units and this role would have primary focus for two of them plus ownership of multiple brands. You'd be working closely with business partners, sales leadership, and marketing individuals in cross-solution, multi-market work for customer expansion campaigns. A wide degree of creativity and latitude is expected.
Identifying trends in the marketplace
Suggest new products or product enhancements
Understand Taylor Communication's portfolio and capabilities
Launch new solutions on regular cadence with the sales teams
Drive new incremental revenue for each product launch
Involved in producing product projections, to ensure that the strategic direction of a product is in line with overall company goals and objective
Open, ongoing communication to key stakeholders
Create the business case and financial pro forma business and financial models to support new product development
Develop and execute the tactical roadmaps/plans, materials, presentations, etc. for assigned product or product lines
Evaluate the financial aspects of product and services development, such as budgets, expenditures, research and development appropriations and return on investment and profit-loss projections/analysis
BA/BS in business or other relevant major (Business/Marketing/Finance or other business related field
7+ years strategic, product, or vertical marketing experience
Direct expertise in the print industry and the ability to articulate Taylor's value proposition to corporate identity customers
Excellent relationship building
Excellent research, planning, organizational and time management skills
Strong presentation skills, written and oral communication skills
Some travel may be required