Omnicom Media Group Chicago , IL 60602
Posted 3 weeks ago
Overview
OMD USA is a proud part of the global OMG network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative, and influential agency network that collectively combines to make OMD the most awarded agency network in the world.
The Role:
As a Manager on OMD's Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and your industry knowledge to be a key contributor towards tactical and strategic efforts. You will use your strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet our client's business needs. You will be expected to be able to manage both people and process across multiple Marketing Science functions.
Qualifications
Experience: 5-6 years of experience, preferably in marketing analytics
Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling
Education: Bachelor's degree in math, economics, engineering, social sciences, finance, analytical fine arts, or business/marketing fields
Client: Experience partnering with mid-level and junior clients on key deliverables
Management: Prior management of teams of 1+ Marketing Science staff including Assoc. Manager/Sr. Analyst and below
Data Knowledge: Broad experience using different types of behavioral data and/or syndicated research data sources
Analytic Mindset and Creativity: Ability to creative problem solve
Cross-Channel Analytics: Solid understanding of offline and online channel KPIs
Structured analysis/statistical understanding: Application of basic statistical methods to data analysis
Media Foundations: Solid foundation of understanding media strategy, budget setting and channel selection
Data Science: Experience managing or applying more sophisticated advanced analytics/statistics using code
Process Management: Basic experience creating documentation and development of repeatable, scalable processes
Desired Technical Skills:
Strong proficiency with MS Excel, PowerPoint are a must
Breadth of experience using
Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp)
Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, com
Score)
Cross-media brand lift research (Kantar, Lucid, etc.)
Applications of at least two of the following
Data visualization tools such as Tableau, Datorama, Alteryx
Advanced analytics software package: SQL, R, Python or other
Concepts of database design and SQL
Responsibilities
Client Relationship Management, Growth & Retention
Team Operations
Collaboration: Connect across planning, investment, and technology teams to ensure holistic understanding of data
Management: Start your management career by having Associate, Sr. Associate and Associate Managers reporting into you and managing their workload and career development
Audience Discovery & Strategy
Data Analysis: Become more seasoned in audience definition, creation and strategy using multiple data sources
Data Analysis Management: Manage your team to organize and analyze data and facilitate insight generation for which you will be responsible
Data Sources: Employ solid understanding of Audience data sources and how to best leverage them for each type of analysis
Measurement & Reporting
Measurement: Develop breadth of knowledge measurement strategy, frameworks and technology
Benchmarks & Goals: Set benchmarks and targets based on historical campaign data
Reporting & Optimization: Oversee and QA the development of reports and directing optimization initiatives
Insights: Hone the ability to know what an insight is, and developing them for the campaigns
Data Strategy & Technology
Data Technology Utilization: Manage your team to oversee automation and improve processes for efficiencies
Data Management: Be accountable for the maintenance and QA of data systems and processes used for reporting and on-going data analysis
Data Visualization: Develop advanced Dashboards in visualization tools such as Tableau/QlikView/Looker
Ad Operations: Apply advanced understanding of Ad Operations and QA procedures
AdTech/MarTech: Evaluate and compare data, ad and MarTech vendors
Compensation Range: $70,000 - $100,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits. OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Omnicom Media Group