Veradigm (Formerly Allscripts) Raleigh , NC 27611
Posted 2 weeks ago
Welcome to Veradigm, where our Mission is transforming health, insightfully. Join the Veradigm team and help solve many of today's healthcare challenges being addressed by biopharma, health plans, healthcare providers, health technology partners, and the patients they serve. At Veradigm, our primary focus is on harnessing the power of research, analytics, and artificial intelligence (AI) to develop scalable data-driven solutions that bring significant value to all healthcare stakeholders. Together, we can transform healthcare and enable smarter care for millions of people.
Job Summary
As a Marketing Manager, you will participate in the critical thinking necessary to define, develop and deliver the marketing plan and associated marketing activities, including solution level messaging to increase market awareness, strengthen value propositions, and solution differentiation, influencing Veradigm's market presence and success.
What you will contribute:
Develops, maintains, and executes against marketing plan
Develops a thorough understanding of the market, including market segmentation
Defines and strengthens product positioning, messaging, and value propositions
Understands competitive offerings and develops positioning to win against competitors
Interacts regularly with customer-facing teams to better understand customers' needs, wants and pain points
Collaborates with solution leads to understand development roadmap including issues and enhancements to update and optimize the Veradigm marketing plan
Ensures marketing best practices are being met, and proactively provides ideas for how to optimize campaigns
Understands, measures, and reports on the KPIs that demonstrate marketing effectiveness
The ideal candidate will have:
Knowledge, Skills and Abilities
Excellent written and verbal communication skills
Ability to think critically and ask questions
Thorough understanding of the healthcare landscape
Self-motivated, understanding, and adaptable
Ability to think strategically and develop product positioning, value propositions, and messaging with marketing functional leads as needed
Ability to perform research and present summaries
Adept at interpreting solution features and translate into benefits for each target audience
Passionate about customer experience
Analytical and data-driven approach to understanding customer insights
Strong project management skills to manage multiple initiatives and deliver on time and within budget
Be a team player - "we" versus "I"
Communicate learnings; share wins and challenges
Skilled at investigating situations or issues to get relevant information; adept at asking questions and then listening to successfully obtain quality information
Travel Requirements:
Less than 10% travel
Working Arrangements:
Work can be performed in a standard office environment or in a home office setting.
Compliance
Job responsibilities include fostering the Company's compliance with all applicable laws and regulations, adherence to the Code of Conduct and Compliance Program requirements, policies and procedures. Compliance is everyone's responsibility.
#LI-REMOTE
Enhancing Lives and Building Careers
Veradigm believes in empowering our associates with the tools and flexibility to bring the best version of themselves to work and to further their professional development. Together, we are In the Network. Interested in learning more?
Take a look at our Culture, Benefits, Early Talent Program, and Additional Openings.
We strongly advocate that our associates receive all CDC recommended vaccinations in prevention of COVID-19.
Visa Sponsorship is not offered for this position.
At Veradigm, our greatest strength comes from bringing together talented people with diverse perspectives to support the needs of healthcare providers, life science companies, health plans, and the patients they serve. The Veradigm Network is a dynamic, open community of solutions, external partners, and cutting-edge artificial intelligence technologies that provide advanced insights, technology, and data-driven solutions. Veradigm offers a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings.
Veradigm's policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for North American based positions with Veradigm must be legally authorized to work in the United States or Canada. Verification of employment eligibility will be required as a condition of hire. Veradigm is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse and inclusive workforce.
From a "VEVRAA Federal Contractor" We request Priority Referral of Protected Veterans
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Veradigm (Formerly Allscripts)