Manager Marketing - Remote

Veradigm (Formerly Allscripts) Raleigh , NC 27611

Posted 2 weeks ago

Welcome to Veradigm, where our Mission is transforming health, insightfully. Join the Veradigm team and help solve many of today's healthcare challenges being addressed by biopharma, health plans, healthcare providers, health technology partners, and the patients they serve. At Veradigm, our primary focus is on harnessing the power of research, analytics, and artificial intelligence (AI) to develop scalable data-driven solutions that bring significant value to all healthcare stakeholders. Together, we can transform healthcare and enable smarter care for millions of people.

Job Summary

As a Marketing Manager, you will participate in the critical thinking necessary to define, develop and deliver the marketing plan and associated marketing activities, including solution level messaging to increase market awareness, strengthen value propositions, and solution differentiation, influencing Veradigm's market presence and success.

What you will contribute:

  • Develops, maintains, and executes against marketing plan

  • Develops a thorough understanding of the market, including market segmentation

  • Defines and strengthens product positioning, messaging, and value propositions

  • Understands competitive offerings and develops positioning to win against competitors

  • Interacts regularly with customer-facing teams to better understand customers' needs, wants and pain points

  • Collaborates with solution leads to understand development roadmap including issues and enhancements to update and optimize the Veradigm marketing plan

  • Ensures marketing best practices are being met, and proactively provides ideas for how to optimize campaigns

  • Understands, measures, and reports on the KPIs that demonstrate marketing effectiveness

The ideal candidate will have:

  • Bachelor's Degree or equivalent Business experience (Required)
  • 2-5 years' experience in marketing (Required)
  • Prior healthcare technology experience (Preferred)

Knowledge, Skills and Abilities

  • Excellent written and verbal communication skills

  • Ability to think critically and ask questions

  • Thorough understanding of the healthcare landscape

  • Self-motivated, understanding, and adaptable

  • Ability to think strategically and develop product positioning, value propositions, and messaging with marketing functional leads as needed

  • Ability to perform research and present summaries

  • Adept at interpreting solution features and translate into benefits for each target audience

  • Passionate about customer experience

  • Analytical and data-driven approach to understanding customer insights

  • Strong project management skills to manage multiple initiatives and deliver on time and within budget

  • Be a team player - "we" versus "I"

  • Communicate learnings; share wins and challenges

  • Skilled at investigating situations or issues to get relevant information; adept at asking questions and then listening to successfully obtain quality information

Travel Requirements:

Less than 10% travel

Working Arrangements:

Work can be performed in a standard office environment or in a home office setting.

Compliance

Job responsibilities include fostering the Company's compliance with all applicable laws and regulations, adherence to the Code of Conduct and Compliance Program requirements, policies and procedures. Compliance is everyone's responsibility.

#LI-REMOTE

Enhancing Lives and Building Careers

Veradigm believes in empowering our associates with the tools and flexibility to bring the best version of themselves to work and to further their professional development. Together, we are In the Network. Interested in learning more?

Take a look at our Culture, Benefits, Early Talent Program, and Additional Openings.

We strongly advocate that our associates receive all CDC recommended vaccinations in prevention of COVID-19.

Visa Sponsorship is not offered for this position.

At Veradigm, our greatest strength comes from bringing together talented people with diverse perspectives to support the needs of healthcare providers, life science companies, health plans, and the patients they serve. The Veradigm Network is a dynamic, open community of solutions, external partners, and cutting-edge artificial intelligence technologies that provide advanced insights, technology, and data-driven solutions. Veradigm offers a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings.

Veradigm's policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for North American based positions with Veradigm must be legally authorized to work in the United States or Canada. Verification of employment eligibility will be required as a condition of hire. Veradigm is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse and inclusive workforce.

From a "VEVRAA Federal Contractor" We request Priority Referral of Protected Veterans

This is an official Veradigm Job posting. To avoid identity theft, please only consider applying to jobs posted on our official corporate site.

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Manager Marketing - Remote

Veradigm (Formerly Allscripts)