Manager, Marketing Planning And Strategy, Analyst (Marketing Analyst)

Position Summary...

What you'll do...

PLEASE NOTE: The team comes into the office 3 days a week; this is not a remote position. We are only considering local candidates who can work onsite at this time. If you are not local and apply for this role, please specify "open to relocation" at the top of your resume, if that is applicable, for consideration.

Walmart Connect (WMC) is Walmart's media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores. As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success. Data at scale, omni-channel solutions, closed loop attribution and a "One Walmart" approach are key differentiators for Walmart Connect.

WMC is looking for a B2B marketing analyst with a proven record of helping drive revenue at scale - ideally in eCommerce, retail media, Ad Tech and/or Agency - to staff the newly established marketing analytics function that supports partner and seller marketing. This person would be responsible for building the frameworks and tools, assessing the effectiveness, and recommending ways to optimize the marcom initiatives that enable the success of partners and sellers who advertise on our platform.

Responsibilities:

• Gain a deep understanding of our business, customers, and the competitive landscape, and what drives valuable outcomes

• Build, scale and operate the measurement framework and tools, key performance indicators, and targets for B2B marketing initiatives that take the full funnel into consideration, from initial touchpoint to revenue growth over time

• Leverage this framework and tools to assess our marketing initiatives and extract actionable insights we can use to optimize and innovate

• Create audience segmentation and lists to enable tailored outreach

• Develop regular reporting mechanisms for internal and external stakeholders

• Inform budget, headcount, prioritization and other strategic decisions with data

• Be a strategic partner to marketing leads and cross functional stakeholders in Partner Development, Sales, Product Marketing and Business Operations by sharing your knowledge and point of view on how we can leverage data to achieve shared goals

• Contribute to the team and Walmart Connect's culture, mission and goals by building relationships and trust, operating with excellence, staying curious, and embracing a growth mindset

Minimum Requirements:

• Bachelor's degree in Business, Marketing, Finance, Economics, or a related field

• 3-5 years' experience in B2B marketing analytics with proven record of helping drive revenue at scale

• Experience measuring success across marketing channels - including but not limited to: paid media, email, virtual & in-person events and webinars, social, and sales enablement

• Experience creating, measuring full funnel outcomes, and optimizing audience segments based on target criteria

• Experience with A/B testing content and creative to optimize performance

• Advanced Excel and modeling skills

• Hands-on experience with tools such as Salesforce Marketing Cloud, Tableau, Google Analytics, Adobe Analytics, social media analytics tools for Meta, LinkedIn, etc.

• Strong verbal and written storytelling skills using data

• Impeccable communication and organizational skills that enable cross-functional collaboration with many stakeholders for multiple projects at once, and to execute them efficiently and effectively

• Attention to detail

• Ability to rapidly assess and adjust priorities in a dynamic environment

• Comfortable giving and receiving feedback, dealing with ambiguity, and having tough conversations

Preferred Qualifications:

• Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities strongly preferred

• Background in eCommerce, retail media, Ad Tech and/or agency is a plus

Position Locations:

• San Bruno, CA
• Hoboken, NJ
• Hybrid Schedule: 3 days a week in the office (not a remote/virtual position)

#LI-LW1 #walmartconnect #marketinganalytics #adtech

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $104,000.00-$202,000.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

• Regional Pay Zone (RPZ) (based on location)
• Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'

experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America