Manager, Marketing Operations & Growth (Remote-First With Periodic In-Office Collaboration)

Who we are:

MHC is an innovative, privately held international Software as a Service (SaaS) company committed to optimizing the speed, efficiency, and efficacy of information as it flows between people and systems. We are changing the way our customers work by automating content and processes across their core business functions. Our solutions accelerate digital transformation, allowing our customers to significantly increase productivity and improve communication by converting manual, complex or paper-based into highly automated digital processes. We are committed to our customers' success, and it shows. Our global team creates game changing success for over 1,200 organizations across fifty countries and five continents. For additional information visit: www.mhcautomation.com

Who we are looking for:

We are seeking a marketing tech guru and problem-solver powerhouse with a solutions-oriented mindset to join our growing Marketing team. A data-driven marketing whiz with a knack for automation and a passion for optimizing campaigns, you possess a strong understanding of sales and marketing processes. Your expertise in marketing technology will be indispensable in building automated workflows, ensuring seamless data flow across our marketing and sales systems (CRM, marketing tools), and optimizing campaigns for lead generation and sales growth. Leveraging your skills in website analytics and marketing attribution models, you will generate insightful reports demonstrating ROI. This dynamic role bridges the gap between marketing and sales teams, streamlining workflows and maximizing the impact of the marketing campaign and our investment in marketing tech stack. Ultimately, you will be a driving force behind our lead generation and sales growth.

What you will get to do:

Marketing Operations & Technology

• Build and maintain automated workflows within the marketing automation platform (HubSpot) to integrate with other tools and optimize the user experience for lead nurturing and communication

• Support the Marketing Programs Managers in developing campaign assets within HubSpot (email templates, landing page templates etc.)

• Stay current on the latest marketing tools and trends, recommending, and implementing new technologies as needed

Data Management & Analysis

• Use in-depth understanding of website analytics and marketing attribution models (e.g., UTM parameters, first-touch vs. last-touch attribution) to help the Marketing team optimize marketing campaigns and demonstrate ROI

• Apply experience implementing tracking codes (e.g., Google Analytics tags) in marketing automation platforms HubSpot and Salesforce to analyze website traffic, user behavior, and conversion funnels for lead generation and sales growth

• Collaborate with sales and revenue operations teams to maintain clean and accurate data across all systems

• Ensure seamless data synchronization between marketing automation platforms (Salesforce, HubSpot)

• Maintain data/database accuracy and integrity through proactive data hygiene practices

• Support the marketing team with segmentation, lead nurturing, campaign management, and performance analysis to drive results

• Generate reports and analyze data to provide actionable insights for marketing decisions

• Assist with targeted list building, including the use of 3rd party databases such as ZoomInfo or other

Sales & Marketing Alignment and Enablement

• Review, document, and streamline current marketing and sales workflows for improved efficiency

• Identify opportunities for process improvement and collaborate with teams to implement them

• Partner with the sales and marketing teams to maximize utilization of the marketing tech stack

• Develop and deliver training programs and resources to ensure all team members leverage technology effectively

• Collaborate on planning and execution of marketing events (webinars, trade shows) to maximize impact

What you will need to succeed:

Knowledge and Skills:

• Driven by the need to improve processes and data, constantly seeking to uncover optimization opportunities

• Loves analyzing data and delivering insights to marketing and sales, focusing on the "why" and "so what's next" vs. the "what" only

• Strong grasp of marketing budget allocation and management principles, including applying marketing attribution models to measure campaign ROI and optimize spending

• Ability to thrive in a fast-paced, cross-functional environment, effectively managing multiple projects, adapting to changing priorities, and meeting deadlines consistently

• Excellent communication skills to clearly articulate complex problems, solutions, and recommendations to both technical and non-technical audiences

• Creative and solutions-oriented mindset to drive positive outcomes

Education and Qualifications:

• Required: 3+ years of experience in marketing/sales operations or a related field

• Required: 2+ years of direct experience with CRM platforms specifically, Salesforce and HubSpot

• Bachelor's degree in marketing, business administration, or a relevant field (or equivalent experience)

• Strong analytical skills with the ability to interpret complex marketing and sales data

• Understanding of lead scoring, lead nurturing, segmentation, and lead/customer management practices

• Comprehensive understanding of a wide range of marketing and sales technologies, including but not limited to:

• Gong, ZoomInfo, 6sense, LinkedIn Sales Navigator

• Salesforce, HubSpot, Kixie, Postal.io

• Zoom, Microsoft Office Suite, SurveyMonkey

This position offers the benefits of remote work with the occasional opportunity for in-person connection.

We are proud to be an equal opportunity employer and welcome our employee's differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better - Join us.

This role is not eligible for visa sponsorship.