Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Manager, Marketing Immunoassay Hardware

Expired Job

Radiometer Brea , CA 92821

Posted 3 months ago

  • The Marketing Manager for Hardware will be responsible and accountable for downstream marketing activities and business growth for the chemistry and immunoassay instrument business for the AU Chemistry, Synchron Chemistry and Access Immunoassay product lines.

  • Execute marketing plans for new product launches to increase market in key customer segments (IDNs, GPOs, Government, Commercial Labs and Distribution/Channel partners).

  • Develop and execute programs and communication campaigns to promote and drive menu expansion and growth

  • Coordinate customer symposiums and user group meetings to drive customer retention.

  • Create sales tools and training in alignment with menu expansion and new product launch goals

  • Marketing liaison/lead for assay sales consultant team

  • Market intelligence serve as expert on customers, customer needs and buying criteria for menu and disease states. develop strategies and action plans for

  • Demand generation develop strategy and manage the marketing programs that drive demand for your products

  • Establishes methods and metrics to track key performance indicators, including market share and market penetration

Education:

  • 10 years with a BA or 8 years with Masters. Advanced degree a plus.

Qualifications & Experience:

  • 3 years clinical laboratory experience, clinical chemistry and/or immunoassay preferred

  • 7 years downstream marketing experience in IVD assays and or disease state marketing

  • Ability to work in a large, matrixed organization. The candidate must have a working knowledge of the principal areas and role of Marketing, Sales, Service, Manufacturing, Planning, R & D, QA and Business Development.

  • High energy, self-starter with bias for action and sense of urgency

  • Excellent problem solving and analytical skills. Ability to perform exceptionally well in fast paced, performance oriented environment.

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Manager

Tp-Link North America, Inc.

Posted 2 days ago

VIEW JOBS 12/17/2018 12:00:00 AM 2019-03-17T00:00 <p><strong>Product Marketing Manager</strong></p> <p><strong>TP-Link is currently seeking a Product Marketing Manager for US Headquarters in Brea, CA</strong></p><p><strong>*Note: Our office will relocate to Irvine, CA in 2019.</strong></p> <p>TP-Link is the world’s number one provider of consumer Wi-Fi networking products. We continuously develop new products and technologies that transform the way people connect. Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday lives, such as smart home products. </p> <p>Spacious and modern, our Brea office creates a casual atmosphere that fosters team collaboration. In addition to free snacks and drinks, TP-Link USA offers a modern working environment, free gym membership, quarterly team building, flex-spending, employee paid benefits, bi-annual raise opportunity, paid vacation &amp; holidays, 401k plan and annual bonus. Come join our team!</p> <p><strong>What We’re Looking For</strong></p><ul> <li>Experienced in launching products in the US market along with the ability to develop sustaining marketing efforts.</li> <li>Work closely with Tier 1 tech media - Wirecutter/PCMag/CNET, etc to promote TP-link products and expand TP-link awareness.</li> <li>A highly motivated, proactive individual that can work in fast-paced environments with the ability to pivot quickly</li> <li>Exceptional organization and communication skills, Well-spoken and articulate technologist with the ability to talk to every level, from C-level executive to Sales and even to the mainstream consume.</li> <li>Master deep customer knowledge through market research, segmentation analysis and customer interviews and utilize it on the go-to-market strategy.</li> <li>Craft product positioning and messaging that communicates a differentiated story for TP-Link products, capabilities and services in the US market.</li> <li>Develop core marketing content—from product packaging and presentation to published articles—that tell a compelling, consistent story based on core messaging and positioning.</li> </ul> <p><strong>Day-to-Day</strong></p> <ul> <li> <strong>Product Positioning: </strong>Works in concert with the PM and engineering organizations to develop the product positioning, messaging, and marketing collaterals including presentations, packaging artwork and other materials.</li> <li> <strong>Product Go-to-Market: </strong>Works with various internal teams (product, campaign, creative, web, sales, PR) and external partners to implement GTM strategies and campaigns.</li> <li> <strong>Sales Enablement: </strong>Acts as an advisor to the sales and communicates the value proposition of the products to the sales team and develops the sales tools that support the selling process of products. He/she is the key resource in interacting with engineering, product management, and other marketing groups to support customers.</li> <li> <strong>Public Relations: </strong>Acts as a spokesperson for the product segment representing the product in front of media/journalists/bloggers. </li> <li> <strong>Roadmap Guidance: </strong>Actively participates in the product roadmap process, understands and communicates the impact on</li> </ul><p><strong>Requirements</strong></p><p><strong>Education &amp; Experience</strong></p><ul> <li>B.S. Marketing, Business Administration, Engineering or related field. </li> <li>3+ years of consumer technology product marketing experience.</li> <li>Demonstrated ability to create compelling product messaging and translate technology features into business benefits.</li> <li>Experience cultivating top external product reviews through existing relationships with tech writers and review sites including Wirecutter, PCMag and CNET. *Required*</li> <li>Demonstrate the ability to effectively network across multiple functional areas in an organization.</li> <li>Ability to be a self-starter, set priorities and collaborate with different elements of a business organization</li> <li>Experienced presenter who is a good storyteller and capable of tweaking presentations in real-time based on audience needs.</li> <li>Excellent written and verbal communication. Capable of authoring industry and product related blogs, white papers, and presentations.</li> <li>Have a technical understanding of the product portfolio and effectively communicate those capabilities to a large audience with varying levels of product functionality.</li> <li>Deep analytical and strategic thinking abilities, along with the ability to see the big picture from scattered pieces of information. Able to collect and synthesize complex information, making it relevant, understandable and actionable for key stakeholders.</li> </ul><p><strong>Benefits</strong></p><p><strong>What we’re all about:</strong></p> <p>TP-Link is always seeking ambitious individuals, who are enthusiastic and passionate about their work. We are a global company that values diversity and thrives on entrepreneurial spirit and drive. While TP-Link has made its global mark, it is still a relatively new brand to the U.S. As we grow and shape our team, we’re looking for people to directly influence the success of our U.S. business.</p> <p>Feel a connection? Send us your resume and a cover letter telling us why you believe you’re the right fit for our team. </p> <p><i>We are committed to diversity. TP-Link is an Equal Opportunity and Affirmative Action Employer M/F/D/V.</i></p> Tp-Link North America, Inc. Brea CA

Manager, Marketing Immunoassay Hardware

Expired Job

Radiometer