Job Description Details
The Marketing Manager, Brand Content you will be responsible for envisioning, optimizing, and executing on the content strategy for the Zulily blog, app content feed, and Influencer channel. As the gatekeeper for brand storytelling-that of our own brand, as well as our partner brands-you play a key role in bringing our mission and value props to life. This role will spearhead the development of Zulily's influencer strategy from design through to execution, and the optimization and management of the top-of-funnel influencer activations. Nurturing existing lines of business with relevant key digital channels (Instagram, Facebook, Youtube) while exploring new channels all with the goal of optimizing and future-proofing an overall influencer strategy.
What you'll do:
Partner with Creative and Brand Marketing leads to concept, develop, and execute best-in-class content that enhances Zulily's positioning
Act as a Brand Marketing departmental partner for Business Development and Merchandising to create content that drives engagement, increases sales conversions, and supports partnerships with our affiliates and brand partners Managing relevant influencers on a variety of social media platforms
Developing Zulily benchmarks for followers/engagement for site/blog, app and social.
Identifying, building and nurturing long-term relationships with potential partners and relevant influencer partners
Identifying which partner brand(s) are the best potential fit with various influencers
Partnering with digital team on measurement, tracking, and reporting of revenue streams
Managing a significant budget and ensuring we stay within Zu goals by brand and time period
Partner with SEO and affiliate to improve and optimize our content strategy, and partner with our Performance Marketing team to leverage our most effective content for acquisition.
Refine and apply the Zulily brand voice in owned channels that drive engagement, build trust, and inspire brand loyalty.
Bring a strategic POV and marketing mindset to editorial strategy for our blog, app, and YouTube
Directly manage brand specialists focusing on the execution of social marketing campaigns/projects.
8 + years' experience in social media marketing, influencer marketing, digital content management or similar
Required BA/BA degree in related field
Data and performance driven skills, ability to demonstrate ability to synthesize data from campaigns
Experience building a new program from the group up within influencer marketing
Aptitude to thrive a fast-paced and rapidly changing environment
Strong strategic thinker with the ability to develop and optimize content strategy
Solid understanding of SEO best practice and strategies
Impeccable copy-editing and proofreading skills
Exceptional verbal and written communications skills
Team management experience and coaching skills
About Zulily, LLC
Zulily, LLC, is a retailer obsessed with bringing its customers special finds every day-all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites
from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio and Pennsylvania. For more information visit www.zulily.com. zulily, LLC, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, RTEB), which includes QVC, HSN, Zulily and the Cornerstone brands (collectively, "Qurate Retail Group"), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com.
As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.
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