Boutique plaintiff law firm in New Orleans is seeking a full-time, experienced Marketing & Business Development Manager or Director for key role in the Firms rapid expansion and growth. Under the supervision of the Partners and the Chief Operating Officer, the Marketing Director will be responsible for implementing the overall marketing department to support three offices.
Responsibilities Marketing Manager
Work with Partner and COO on the development and implementation of a comprehensive Marketing and Business Development Plan.
Establish high-performing marketing department that supports the firms initiatives and growth to the bottom line with proven ROI and ensuring brand strength.
Coordinate and implement marketing strategies and business development initiatives to achieve broad market exposure and ensure consistent value proposition.
Structure marketing department with efficiencies, systems, and ideas that strengthens the Firms brand position, communication strategies, and business development funnel.
Orchestrate seminars, sponsorships, charitable activities, and events with flawless execution and systematized follow up with client leads.
Update and enhance website offerings and social media; Implement consistent and relevant blog and online media strategy; Edit website as needed.
Ensure brand and online reputation management.
Update lawyer biographical profiles; assure all online profiles are properly branded and consistent.
Create and design firm advertisements, announcements, press releases, and television and radio spots.
Stabilize a robust and dynamic brand strategy addressing items such as logo, collateral materials, promotional and printed items (brochures, letterhead, business cards, presentations).
Responsibilities Business Development
Implement plan for effective Business Development pipeline and networking for leads.
Serve as the face of the firm promoting services and communicating value proposition to potential clients and referral sources.
Serve as the relationship manager on referral lead generation and contacts made by attorneys at the Firm.
Foster effective relationships in the local community.
Document all leads in CRM (SalesForce) and follow-up with a cohesive system to convert leads to clients.
Skills and Abilities - Law Firm Marketing Director
Possess a high-energy and purpose-driven personality that gets things done with superior work ethic.
Excellent writing, editing, proofing, and research skills.
Top-notch communication skills, written and verbal, internally and externally.
Public speaking and networking ease to promote the Firm.
Command of e-marketing digital media outlets and strategy including recommending and implementing relevant marketing software.
Proven project management, organizational and planning skills with the ability to prioritize multiple tasks and projects and meet deadlines.
Proven ability to concentrate on the details of executing projects to completion.
Ability to work well under pressure with flexibility and adaptability to changing work flow and shifting priorities.
Proven ability to think creatively using good judgment and sound decision-making.
College degree preferred (BA or BS). Major in English, marketing, communications, journalism, or a similar discipline a plus; or legal marketing work equivalent.
A minimum of five years of experience in business development or marketing in a professional services sector, with prior law firm experience highly desired.
Strong technical skills. Experience in Microsoft Office Suite, MS Word, PowerPoint and Excel; Salesforce CRM, Adobe Creative, website, and hands-on data management.
Available for occasional travel as needed.
Thank you for considering this Legal Marketing position in New Orleans, Louisiana. We hope to receive your resume. All inquiries held in complete confidence.
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