Manager, Marketing Analytics

The Mark Travel Corporation Milwaukee , WI 53201

Posted 2 months ago

The company

Apple Leisure Group (ALG) is a vertically integrated, private equity-owned travel and hospitality company and the industry leader in Mexico and Caribbean vacations. The ALG Vacations arm of the organization focuses on selling vacation packages both through travel agents and directly to the consumer through our e-commerce platform.

Our senior leaders and many of our team members hail from America's largest travel businesses, making us a great place to build your knowledge of the travel industry while also getting significant ownership and breadth of responsibilities. We have a deep appreciation for analytical rigor and strategic thinking and are working to move our data-driven environment to the next level.

The opportunity

We are building a Performance Marketing organization that serves 7 different vacation brands and is rooted in analytics, experimentation, and the test-and-learn approach. Our organization includes strategists, digital marketers, media buyers, analysts and data scientists, market researchers. This is the rare opportunity to come in at the ground level and help shape how a sizable company does performance marketing.

In this role, you will manage marketing performance measurement and optimization for 2-3 travel brands.

You will spend your time:

  • Serving as the primary point of contact for marketing performance and customer data for 2-3 travel brands for B2C and B2B

  • Developing and maintaining brand attribution models leveraging the Google and Microsoft platforms

  • Partnering on the development of a mixed media model to optimize online and offline marketing efforts

  • Leading the development of our data democracy across brands by providing training, support, and assistance to Brand leaders and their teams

  • Engaging with brand directors and channel managers to create campaign experiments to drive customer engagement

  • Setting up and monitoring marketing performance alerts for optimization opportunities

  • Driving agency partners to operationalize stronger taxonomies with a focus on a future state marketing automation platform

  • Partnering with data scientist and data visualization engineers to develop quantitative models, testing frameworks, and visualization methods to drive strategic decisions

  • Creating marketing analytics case studies and profiles of competitors to identify risks and opportunities for each brand

  • Supporting leadership's execution of marketing analytics and data management roadmap

  • Providing ad hoc analyses support when requested by marketing and other stakeholders

The candidate

The ideal candidate will be ready to jump in and start producing results from day one.

We are looking for you if you have:

  • At least 4-8 years of marketing analytics brand experience or hand's on Bachelor's degree in an analytical field

  • Familiarity with data-driven optimization techniques across multiple marketing channels, including paid search, social media, programmatic display, email

  • Ability to independently design user-friendly reports and perform ad-hoc analyses leveraging complex data sets from multiple sources

  • Ability to synthesize analytical findings and effectively communicate the "so what" of complex analyses to drive stakeholder alignment

  • Strong grasp of experimental design (including A/B, multivariate, geo, cookie-based, etc.)

  • Strong knowledge of Excel, PowerPoint, SQL, Google Analytics 360 and/or Adobe Analytics, and other analytical tools

  • Comfortable with Linux environments

  • Experience developing and managing data sets in the cloud

  • Experience with data science workstations and virtual machines

  • Comfort analyzing both B2B and B2C marketing efforts

Strong candidates will also have:

  • 8+ years in the analytics or related field

  • Strong experience with the Google Cloud Platform

  • Strong Linux and terminal background

  • Experience with Confluence, Microsoft Project, and Github

  • Expertise with relational databases and data mining techniques (e.g., cluster analysis, regressions, decision trees, predictive modeling)

  • Experience with API development

  • Ability to use Python to perform analyses and data transformations

  • Experience with Customer Data Platforms, DMPs, CRMs and/or other marketing data sets/tools

  • Master's degree preferred

About Apple Leisure Group:

Apple Leisure Group (ALG) is the leading North American travel, hospitality and leisure management group with the only vertically-integrated business model, serving travelers and destinations worldwide. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: the largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands, brand management of 5-star and 4-star luxury resorts through AMResorts award-winning brand portfolio; best-in-class destination management services provided by Amstar DMC and Worldstar, the exclusive loyalty program Unlimited Vacation Club; and the innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.

Benefits at a Glance:

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

  • Medical, Dental and Vision Insurance

  • Basic Life Insurance

  • Short & Long Term Disability

  • Corporate Wellness Program

  • Travel Discounts & Deals

  • Paid Time Off & Holidays

  • 401(k) Plan with Company Match

  • Tuition Reimbursement

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.


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Manager, Marketing Analytics

The Mark Travel Corporation