Manager, Marketing Analytics

Lendingtree, Llc. Charlotte , NC 28277

Posted 3 months ago

THE POSITION

You absolutely love data (unstructured and structured), testing hypotheses, and arriving at data-driven recommendations that have an immediate impact on the business. You have a strong business acumen and exceptional critical thinking that you employ to turn data insights into strategic action. You are passionate about communicating insights as much as you are about discovering them in the first place. You constantly ask questions about how to use analytics to improve the business and constantly make impactful strategic decisions. You have a passion for marketing and a desire to use data to optimize performance. You enjoy collaborating with teams across digital and traditional channels to understand and support their goals.

Responsibilities:

  • Be a bridge between the analytics and marketing teams at LendingTree

  • Perform exploratory and targeted data analyses using descriptive statistics and other methods to understand patterns and offer insights for maximizing revenue and improving products

  • Develop analytical frameworks and models to optimize performance and process efficiency.

  • Work with marketing channel leads to help drive media for growth, develop new strategies and communicate results, and provide marketing with data driven insights

  • Drive strategic marketing projects such as attribution, LTV, Segmentation and Media Mix Modeling in support of company's long-term company strategy

  • Work with Product team to design, conduct and analyze A/B tests.

  • Collaborate with marketing stakeholders to work on innovative ideas to increase market share

  • End to end analytical projects: conduct internal analysis, research competitors and digest industry reports to recommend new strategies and then track the initiative & report on its impact.

  • Become well-versed in digital analytics tools to track and understand full-funnel performance.

Requirements:

  • Bachelor's/Master's degree in Computer Science, Math, Statistics, or other quantitative field.

  • 5-10 years of experience in quantitative analysis and data science.

  • Strong experience using SQL and working with large datasets.

  • Ability to synthesize data from multiple sources to drive actionable insights; a proven influencer with excellent communication skills.

  • Superior problem-solving & critical thinking skills. You know how to rip apart difficult problems and construct elegant solutions.

  • Strong business acumen. You build profit and loss models in your sleep.

  • Knowledge of advanced statistical techniques and machine Learning models.

  • Expert data harmonization skills questions every data point before relying on it.

  • Individual Contributor work with least guidance, and a Team Player can mentor & guide others.

  • Strategic toolkit: you can focus an organization on the key business levers and not get caught in the million daily tasks. You see the forest and the trees.

  • Pragmatic: you know the 80/20 rule and know when to boil the ocean and when not to. The solutions you develop are understandable and implementable.

  • Self-directed. You check in regularly with your boss, but you can run with a ton of autonomy.

  • Competitive Spirit and Inquisitive mind.

  • Desire to roll up your sleeves and dig into the work.

  • Exceptional communication and interpersonal skills

Desired Skills & Experience:

  • Build predictive models and matching algorithms to optimize marketing spend and revenue.

  • Build, test, optimize and productionalize machine learning models.

  • Comfort working with many stakeholders, up to and including C-level executives

  • Experience working with digital marketing (PPC) and consumer websites. Transaction-based B2C sites preferred

  • Team player. You play nice with others. People like working with you.

  • Strong organizational skills with a track record of managing projects and people both directly and indirectly.

COMPANY

LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives: their mortgage. Since then, we've facilitated over 65 million loan requests, while becoming a household name (our brand recognition rivals Bank of America and Wells Fargo). Today we do much more than mortgages. We are the #1 online marketplace in the US for consumers to comparison shop for mortgages, personal loans, credit cards, student loans, auto loans and insurance. We have established relationships with millions of customers who engage with us through our My LendingTree portal, giving them access to free credit scores and money saving alerts. We are on a mission to help consumers save money and better their lives.

We're publicly traded (TREE), we're financially sound and we're in the top 10 of Fortune's 100 Fastest Growing Companies. If you're looking for an opportunity with a dynamic company that is fanatically pro-consumer and that champions your entrepreneurial spirit, then you've come to the right place!

CULTURE

Our clothes are casual and relaxed, and our work ethic is highly professional. It is our culture for each team member to challenge the status quo, express their opinions, and to stand up, ask for the ball and run with it to meet our aggressive goals. We also have a lot of fun together! We're always looking for the best, brightest, high energy, results-driven Rock Stars to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE.


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Manager, Marketing Analytics

Lendingtree, Llc.