Manager, Licensing Consumables- Disney Brands

Walt Disney Co. Glendale , AZ 85301

Posted 2 months ago

Job Summary:

The Licensing Manager for Consumables is responsible for managing a select group of product categories and licensees with the goal of meeting or exceeding predetermined revenue targets and growth objectives. Must contribute to the strategic development and execution of new business development for assigned categories.

Responsibilities:

Finance and Business Planning:

  • Accountable for developing, proposing, overseeing, and implementing the business strategy for select Consumables categories.

  • Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting (setting annual AOP targets, obtaining and reviewing quarterly forecasts).

  • Participate and contribute to the strategic planning process. Develop strategies and business plans by retailer, brand and property.

  • Strategize, identify and develop new business opportunities. Manage the process from concept to pitch, to licensee on-boarding, contract negotiation and contract signature.

Category Management:

  • Manage licensees for the Food category, which includes contract negotiation, resolving issues, and promotional/advertising initiatives.

  • Research & understand competitive landscape. Analyze and understand market trends, consumer and retailer and industry needs.

  • Analyze account business performance and develop/drive growth objectives that are aligned with CPC initiatives.

  • Develop and implement product strategies, merchandising and marketing plans to ensure sales are maximized and marketing objectives are met.

  • Strategically outline and develop licensees product information in support of marketing and brand presentations and sales meetings.

  • Oversee and ensure timely approvals of licensee's submissions.

  • Set-up and lead licensee business reviews.

  • Negotiate financial deal points and other material terms on new deals and renewals

  • Perform all functions of "Contract Owner" for a selection of licensees.

  • Liaises with international team on product strategy for global contracts

  • Manage and develop Coordinator.

Product Development:

  • Partner with Global Product Creation to innovate & bring to market compelling new product for categories managed; collaborate and oversee product development strategy with special focus on quality, appropriate SKU count, feature/benefit analysis.

  • Set product strategy and align with Global Product Creation team to ensure timely approval of products which may include: lead meetings; coordinate programs across all categories; review line lists; respond to Global Product Creation team in the case of OPA submission changes; execute merchandising plans; public relations and advertising coordination.

  • Ensure licensee product lines reflect Disney quality and brand/property objectives.

Brand and Content Management:

  • In conjunction with/support of the Franchise team:

  • Provide any licensee/product information in support of marketing and brand presentations and sales meetings

  • Help define and integrate licensees within wider brand and marketing plans

Integrated Retail and Marketing

  • Support internal initiatives generated by the Integrated Retail and Marketing teams.

  • In conjunction with Franchise partners, communicate new product initiatives and strategies to the Integrated Retail teams.

  • Work closely with licensees, Integrated Retail and Global Product Creation teams to ensure product lines are strategically thought out and meet retailer needs by distribution channel while maintaining Disney quality and character integrity standards.

Basic Qualifications:

  • Excellent understanding of brand and property positioning, retail business development function, retail distribution and the retail environment

  • CPG experience ideal

  • Strong relationship building skills, flexible and adaptable; able to collaborate, influence and persuade at all levels of an organization, both internal and external

  • Strong analytical and strategic thinking skills

  • Excellent communication & presentation skills

  • Team Player with "can-do" attitude

  • Strong leadership skills

  • Multi-task oriented

  • Self-starter, able to work with minimal supervision

  • Able to function in a fast-paced environment

Required Education

  • Bachelor's degree + 5-7 yrs. directly related experience or Masters + 2-3 yrs. experience

About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney's iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business across toys, apparel, home goods, digital games and apps; the world's largest children's publisher; Disney store locations around the world; and the shop

Disney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business segment we call Parks, Experiences and Products.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply Now Apply Later


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