Manager, Lead Management Operations

Citrix Systems Inc. Fort Lauderdale , FL 33301

Posted 2 months ago

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!

What we're looking for:

Citrix is looking for energetic, curious, and driven leader with validated lead management/revenue operations knowledge to join its Marketing Operations team. The Manager of Lead Management Operations will be responsible for orchestrating lead flow and quality initiatives across business partners from both Marketing and Sales, seeking to increase performance, end-to-end health and visibility of the systems and lead flow processes. This role is focussed on thinking strategically around leveraging data, systems and processes to drive lead conversion. While the core of the role is focused on marketing operations, this is a full-funnel role that will involve diving deep into the entire customer journey.

Position Overview

In this role you will be responsible for leading a team of Data Analysts/Operations Specialists and help govern the systems, processes, and policies that support lead management operations. As the ideal leader, you will be passionate about lead optimization, lead conversion, and leveraging data to drive marketing decisions.

Primary roles and responsibilities:

  • Build alignment and lead initiatives across cross-functional partners, from Marketing, geo-based Sales teams, and IT

  • Develop deep understanding of all the systems and tools involved in the end-to-end lead flow, from acquisition to disposition by sales

  • Analyze and optimize conversion of the end-to-end lead lifecycle

  • Maintain and improve Lead Flow system health monitoring, reporting and alerting capability, allowing to quickly diagnose any anomalies and identify their root cause.

  • Develop, implement and advise key operational strategies to increase lead quality, such as: lead tracking, lead/account scoring, and marketing demand gen performance

  • Continuously analyze and report on the lead flow and quality health status, using data-driven insights for recommending improvements

  • Drive operational excellence within our marketing automation and sales enablement systems and processes

  • Run critical business processes such as lead/account scoring, campaign attribution and hierarchy, data enhancements, campaign operations tracking, and lead qualification/disposition/recycling

Basic Qualifications

  • Strong analytical skills (hands-on experience using SQL, PowerBI, Excel and other basic data mining/analytical tools)

  • 5 plus years of proven ability leading and developing a team

  • Bachelors degree or equivalent experience

Preferred Qualifications

  • Experience in connected marketing and sales automation, demand funnel

  • Experience with Marketing Automation Technology (Marketo preferred, but not required)

  • Experience and knowledge of Salesforce setup and configuration required

  • Outstanding project management, communication, and interpersonal skills

  • Strong analytical skills (hands-on experience using SQL, PowerBI, Excel and other basic data mining/analytical tools)

  • 5 plus years of proven ability leading and developing a team

  • Desire to challenge the status quo to improve and streamline processes for increased efficiency and scale

  • Ability to establish relationships and communicate across multiple teams. Ability to communicate clearly and directly with partners at all levels.

  • LI-KG1

What you're looking for:

Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any device. It's a simple philosophy that guides everything we do - including how we work. If you're driven, passionate and curious, we invite you to make a difference with a brand you can believe in. We want employees to do what they do best, every day.

Be bold. Take risks. Imagine a better way to work. If we just described you, then we really need to talk.

Functional Area:

Marketing - General & Multidiscipline

About us:

Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we're all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You'll enjoy our workstyle within an incredible culture. We'll give you all the tools you need to succeed so you can grow and develop with us.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at https://www.citrix.com/about/legal/privacy/citrix-recruitment-privacy-notice.html

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at ASKHR@citrix.com for assistance.

If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

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Manager, Lead Management Operations

Citrix Systems Inc.