Manager II, Omnichannel Marketing Analytics & Consulting

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

The role of Omnichannel Marketing Analytics and Consulting Manager II within AbbVie is to lead analytics insights and consultation of Omnichannel capabilities and opportunities. The ideal candidate has a keen ability to interpret analytics insights and identify opportunities/gaps to inform Omnichannel Marketing strategy. The ideal candidate will also be able to convert insights into actionable recommendations and collaborate with stakeholders to deliver ROI results through exceptional oral and written communication.

Primary Responsibilities:

• Articulate business owner needs and translate business objectives to analytical design.

• Establish KPIs and keep track of the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.)

• Translate digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.

• Deliver monthly Omnichannel performance reports leveraging media performance measurement and audience analyses.

• Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.

• Present and activate marketing enhancement opportunities in collaboration with stakeholders such as the Digital Strategy and Optimization teams.

• Design appropriate testing execution plans in partnership with the Digital Lab team and media agency of record.

• Conduct testing measurements with established methodologies and deliver statistically significant results including marketing ROI impact.

• Perform ad-hoc analyses to identify drivers behind audience performance across paid and owned channels.

• Enhance first-party data asset and value through deep analysis of website traffic drivers, customer website behavior, and CRM engagement/impact on brand adherence.

We primarily recruiting for candidates in Chicago IL, Irvine CA or Florham Park NJ. Relocation is needed for candidates not currently residing in noted cities (IL, CA, NJ).

Qualifications

Required Skills:

• Bachelor's degree required in one of the following fields: Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, and/or Quantitative Analysis

• Masters/MBA or PhD is preferred.

• Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.)

• 7+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.

• 7+ years of demonstrated experience in Omnichannel marketing and analytics space, inclusive of digital display, online video, premium OLV, CTV, paid search, social media, and website marketing; and familiarity with digital targeting, activation, trafficking, and measurement.

Preferred Qualifications:

• Management consultant background with strong experience in brand marketing and optimization of Fortune 100 companies.

• MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)

• Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data. 3rd party pharmaceutical patient claims data is preferred.

• Strong written and oral communication, data visualization, presentation, and interpersonal skills.

• Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.

• Strong planning and project management skills.

• Strong focus on teamwork, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability.

• Ability to distill complex information into concise and impactful stories/presentations.

• Exceptional analytical, and problem-solving skills and attention to detail.

• High motivation, strong work ethic and positive attitude while working under tight deadlines.

Additional Information

Applicable only to applicants