Manager, Ecommerce, MAC

Estee Lauder New York , NY 10007

Posted 5 months ago

Manager, Ecommerce, MAC

Brand: MAC

Description

The Manager of Acquisition Marketing manages the Search (Paid Brand Search and Natural SEO), Display and Affiliate programs on behalf of the North America E-Commerce Team. The position is a key collaboration partner for the North America Digital Advertising Team who manages Non-Brand Paid Search as well as Digital Awareness Marketing. The position needs to have an in-depth understanding of SEO, SEM and how to drive ecommerce sales through effective and cost efficient marketing programs. The position requires a combination of analytical, strategic and creative thinking in order to manage revenue goals while staying ahead of industry and channel trends. The Manager will work directly with the Director of E-Commerce Marketing to oversee online marketing efforts and increase conversion through Branded ROI-focused, Non-Branded Awareness-focused programs. In addition, the Manager will provide support in product focus and marketing/merchandizing strategies that pertain to major launches; develop and execute 360 Online Marketing programs (site, email, search, etc) while closely collaborating with Creative, Consumer Engagement Marketing, Advertising, Social Media and Global Communication teams.

Reports to the Director of E-Commerce Marketing, North America. Works closely with Creative, Production, Customer Service, Corporate Partners and Vendor Partners.

RESPONSIBILITIES:

Acquisition Marketing: Paid Search, Display, Paid Social

  • Managing specific Search, Display, Paid Social budget line of A&P: work with vendors to execute paid search (Brand and Non-Brand) and display campaigns, coordinating programming with internal team.

oEnsure highest volume of sales return.

oOptimize programs and creative.

  • Create test plan, incorporating response analysis to optimize campaigns.

  • Monitor, track and report on campaign performance on an ongoing basis while at the same time focusing on the competitive trends adjusting spend as necessary.

  • Work with internal functions (Creative, Copy, Marketing, Legal, etc.) to coordinate and develop all copy and creative assets necessary to support all channel programs.

  • Manage development of all creative, clarifying objectives, maintaining creative look and feel, as well as project timeline.

  • Manage necessary data for online reporting and database maintenance.

Natural Search

  • Ongoing effort to ensure that US and CA sites are optimized to current trends. Collaborate with NOAM Marketing to align SEO efforts with Market Priorities.

  • Work with vendor to optimize traffic and sales through the natural search channel.

  • Analyze performance (e.g., changes in search ranks) on an ongoing basis, and develop recommendations for optimal results while maintaining budget.

  • Work with internal teams (e.g., Creative, Copy, Engineers, Production) to execute on recommendations.

Affiliate Marketing

  • Managing specific Affiliate line of A&P: oversee Affiliate Vendor to optimize programs with specific Affiliate Partner(s), establish, measure and report on program performance.

  • Work with internal functions (Creative, Copy, Marketing, Legal, etc.) to coordinate and develop all copy and creative assets necessary to support all channel programs.

  • Collaborate with Manager of Promotions to build Affiliate-exclusive offers.

  • Evaluate programming opportunities with existing and prospective Affiliate Partners

Online Analytics & Reporting for MACCosmetics.com

  • Gather data for analysis of sales and program performance regularly for online marketing and retail campaigns and make recommendations for how to improve performance.

  • Support Director of E-Commerce in measurement of optimal ROI for marketing programs to determine best allocation for budgets.

  • Support Director of E-Commerce with analysis of key business metrics, marketing programs, custom sampling programs, customer retention, and cost of customer acquisition programs.

  • Report and analyze on marketing and promotional programs.

Qualifications

  • 5 years experience.

  • 2 to 4 years related web marketing/ecommerce business experience. College degree required.

  • Direct to consumer or digital agency experience preferred.

  • Detail-oriented, ability to multi-task; Ability to prioritize and manage multiple projects simultaneously in a fast-paced, deadline-driven environment; Strong organizational skills; Pro-active problem solving abilities.

  • Excellent verbal and written communication skills.

  • Must be a brand advocate and team player.

  • Highly proficient in MS Office (Outlook, Excel, PowerPoint).

  • Aptitude for working with Internet tools (i.e. web-based reports, databases and various multimedia technologies).

  • Thorough understanding of website metrics, data analysis, and reporting tools.

Job: Online / E-Commerce

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 183089


See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Ecommerce Project Manager

Pwc

Posted 3 days ago

VIEW JOBS 9/21/2018 12:00:00 AM 2018-12-20T00:00 A career in our Consumer Markets Enabling Technologies practice, within Industry and Functional Apps services, will provide you with the opportunity to build secure and new digital experiences for customers, employees, and suppliers. We focus on improving apps or developing new apps for traditional and mobile devices as well as conducting usability testing to find ways to improve our clients' user experience.Our team helps clients transform their business through enabling technologies across marketing, finance, operations, and other key business functions. Responsibilities As a Manager, you'll work as part of a team of problem solvers with extensive consulting and industry experience, helping our clients solve their complex business issues from strategy to execution. Specific responsibilities include but are not limited to: * Proactively assist in the management of a portfolio of clients, while reporting to Senior Managers and above * Be involved in the financial management of clients * Be actively involved in business development activities to help identify and research opportunities on new/existing clients * Contribute to the development of your own and team's technical acumen * Develop strategies to solve complex technical challenges * Assist in the management and delivering of large projects * Train, coach, and supervise staff * Keep up to date with local and national business and economic issues * Continue to develop internal relationships and your PwC brand Job Requirements and Preferences: Basic Qualifications: Minimum Degree Required: Bachelor Degree Minimum Years of Experience: 5 year(s) Preferred Qualifications: Preferred Fields of Study: Business Administration/Management, Marketing Preferred Knowledge/Skills: * Demonstrates proven experience in Salesforce Commerce Cloud (Demandware) or Magento platforms within professional services and/or consulting; * Experience working with clients to understand their business goals and constraints and delivers solutions to achieve their stated business outcomes; * Demonstrates ability to evaluate existing eCommerce applications to identify areas of improvement and identify program enhancements and modifications; * Investigates and corrects program-related problems, leads planning and shaping of business requirements documents and development work to deliver eCommerce solutions for clients that meet their business needs, through interfacing with clients, vendors, and technical resources; * Proven creativity and innovation skills; * Demonstrates advanced knowledge of eCommerce strategies and commerce operations management; * Technical, business, leadership, and financial acumen experience; * Possess excellent communication and presentation skills; and, * Proven experience with data analysis and reporting within Google or other comparable analytics platforms. All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer. For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance. Pwc New York NY

Manager, Ecommerce, MAC

Estee Lauder