Manager, Digital Marketing

Kpmg New York , NY 10007

Posted 2 weeks ago

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking a Digital Marketing Manager in Customer & Operations for our Management Consulting practice.

Responsibilities:

  • Oversee ongoing customer relationships for our key account focused on delivering personalization solutions and addressing ongoing client needs

  • Lead client engagements and work streams related to marketing technology, personalization and operational analysis for customer-facing services and functions

  • Provide oversight of highly skilled client and KPMG work teams throughout the project lifecycle and help ensure timely execution of project deliverables

  • Identify and quantify the key factors for client success and communicate them effectively to drive retention and expansion; contribute to creating a successful client roadmap, as well as supporting efficient marketing services and messaging

  • Validate key performance indicators and success criteria resulting in solution or externally based ROI dashboards assuring impact validation in support of retention and growth efforts with each assigned client

  • Provide input into engagement decisions including work plan and timeline, project management, resource allocation and career development of staff members

Qualifications:

  • A minimum of five years of system implementation consulting experience with heavy focus working with marketing technologies, with a minimum of three years of experience leading teams; management consulting experience is required

  • Bachelor's degree in a related field from an accredited college/university

  • Experience using the following technologies is a plus: Marketing Automation Platforms, eCommerce Platforms, Data Management Platforms, Web Content Management, Multi-Variate testing tools, Personalization Platforms

  • Prior experience in a digital marketing or campaign management role within industry sectors such as Financial Services and CPG with strong digital technical and analytical skills (website, mobile web and/or mobile app) and deep functional knowledge in two or more of the following areas: Marketing, Customer Experience and/or Personalization technology

  • Experience with web page design, marketing demand generation, user testing or ecommerce conversion rate optimization and coordinating website optimization efforts (dynamically targeted content, A/B and multivariate tests) using tools such as Adobe Target, Optimizely, and Visual Website Optimizer

  • Excellent written and verbal communication, facilitation, and presentation skills; travel may be up to 80 -100%

  • Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.


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Manager, Digital Marketing

Kpmg