Manager, Digital Club Services

MLS Soccer New York , NY 10007

Posted 2 weeks ago

Overview

The Digital Club Services (DCS) team supports MLS Clubs with the tools, training, best practices and expertise to help them leverage content and digital systems to drive business results. The DCS Manager will maintain relationships with Club Digital teams to help them maximize digital engagement, coordinate network-wide initiatives and support their business goals.

Responsibilities

  • Build and maintain strong relationships across multiple levels within organization and with our Clubs and partners

  • Contribute to the development of digital strategy, policies, and guidelines in support of Club digital performance and commercial opportunities

  • Collaborate with internal departments to outline goals, content plans, and support digital activation around tent-pole events including but not limited to Rivalry Week, All-Star, Decision Day, etc.

  • Proactively manage DCS Calendar to schedule communications with Clubs around League initiatives, Club case studies, digital product updates, digital platform best practices, and more

  • Work with Social Partners and MLS Clubs to maximize platform capabilities and filter requests across various platforms

  • Work with DCS team to prioritize incoming requests from all Clubs and League departments, and successfully manage timelines and launches

  • Work directly with our Clubs to support their digital efforts

  • Act as key point of contact with MLS Clubs in managing high level requests and projects

  • Provide training to Club leads on how to use MLS custom Drupal CMS

  • Manage monthly reporting and analysis, as well as develop measurement strategies to evaluate Club performance, identify trends and deliver individual Club insights

  • Identify platform trends and insights across digital, social, mobile and video to share best practices with Clubs

  • Help shape Club content strategy, converting insights into strategic opportunities for digital platform growth

  • Collaborate with internal Content team to provide strategic recommendations and content support for Clubs while ensuring consistency with best practices and internal guidelines

  • Manage and continually update social guidelines, processes, and best practices for all platforms, including emerging trends and technologies, and communicate this knowledge clearly and concisely to Clubs

  • Coordinate with the MLS Development to:

  • Assess and recommend Club digital platform improvements to help drive Club business

  • Oversee expansion Club onboarding and platform updates, including platform migration

  • Report and track bugs and feature enhancements across network using JIRA software

  • Work with digital analytics teams to monitor growth, keeping track of significant metrics changes to capture potential opportunities and mitigate challenges

Qualifications

Additional Responsibilities

  • Additional responsibilities as assigned

Education and Experience

  • Bachelor's Degree
  • 5+ years of experience, with 3+ years of experience running a website and shaping content strategy for web or other digital media

Required Skills

  • Proficiency in HTML and CSS

  • Familiarity with Content Management Systems (Drupal strongly preferred)

  • Strong proficiency with Microsoft PowerPoint

  • Knowledge and deep understanding of Major League Soccer

  • Strong familiarity with social media platforms (Facebook, Twitter, Instagram, Snapchat, etc.) and trends and analytics platforms (Shareablee, Socialbakers, Twitter Analytics, Facebook Insights)

  • Strong customer service experience with ability to prioritize tasks and uphold positive, friendly attitude while managing high-volume of requests

  • Experience with web analytics platforms (Google Analytics, Omniture, Chartbeat) and traffic patterns

  • Superior organization, project management skills and attention to detail

  • High level of commitment to quality work product and organizational ethics, integrity and compliance

  • Ability to work effectively in a fast paced, team environment

  • Strong interpersonal skills and the ability to effectively communicate, both written and verbally

  • Proficiency in Word, Excel, and Outlook

  • Demonstrated decision making and problem-solving skills

  • Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision

Desired Skills

  • Knowledge of SEO and SEM

  • Knowledge of Hootsuite, TweetDeck and/or other social monitoring/scheduling platform

  • Knowledge of email marketing best practices

  • Experience with Adobe Creative Suite and/or other video and photo editing platforms

  • Bilingual preferred but not required (Spanish and/or French)

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Manager, Digital Club Services

MLS Soccer