Manager Digital And Social Media Content Planning - Minnetonka, MN

Unitedhealth Group Inc. Minnetonka , MN 55345

Posted 2 months ago

UnitedHealth Group (UHG) is seeking a social media expert with a passion for storytelling who can bring the UHG voice to life to drive engagement and more meaningful relationships with audiences across our social media channels. As an excellent communicator, you understand complex issues and explain them through engaging, visual and well-written content. You will develop the editorial strategy across UHG's social platforms including concepting, creating, and executing communication plans. You'll lead how we communicate, inform and educate followers, opinion leadersand our own employeesabout UnitedHealth Group, our distinctive company culture/values and our approach to the big health policy issues of the day.

You'll also work cross-functionally with communications teams across the enterprise to lead the development of social media content that's based on audience insights and enhances UHG's social presence and brand reputation. You'll advocate for social media within UHG and monitor trends and performance to develop recommendations for how both UHG and its executives can engage with audiences online. You'll build relations with internal stakeholders, including communications/editorial colleagues and marketing partners to further social media objectives.

Primary Responsibilities:

  • Lead the development and implementation of creative social media content

  • Craft and champion UHG's social voice as you translate complex ideas into content across our social media channels

  • Oversee the day-to-day content strategy for UHG's social channels, managing multimedia and graphic design creatives to build out content calendars, defining cadence and overall strategy for social media platforms such as Twitter and LinkedIn

  • Lead writing and editing content for UHG's social media channels, anticipate content gaps, and proactively propose ideas for sourcing ideas and content internally

  • Partner effectively with editorial colleagues on the team and work cross-functionality to ensure content and campaigns created for UHG's social channels are high-quality, reflect our voice, and represent the UHG brand

  • Manage real-time social media listening efforts by monitoring brand & corporate dashboards and integrating insights and trends into content planning and creation

  • Develop strategies to engage key audiences and grow a quality audience following across social channels

  • Manage and plan paid social media campaigns to target key audiences

  • Proactively build effective relationships with our social platform partners (e.g., Twitter)

  • Collaborate with our digital analytics team to evaluate and optimize performance of our paid social media campaigns

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor's Degree in Communications, Journalism, Public Relations, Marketing, Advertising, or the equivalent
  • 5 years of experience leading, growing, and improving an organization's social media presence through the combination of strong editorial planning and the development of engaging content
  • 2 years of copywriting experience, with an emphasis in writing for digital communication channels
  • A portfolio of clever/clear copywriting in the digital space will be requested if advanced to the interview stage of the recruiting process

Preferred Qualifications:

  • Entrepreneurial, intellectually curious, creative thinker who thrives in an always-changing, fast-paced and sometimes ambiguous work environment

  • Proven ability to take ownership, juggle multiple work streams, and deliver on timelines

Careers at UnitedHealth Group. We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these select few, we offer the global reach, resources and can-do culture of a Fortune 5 company. We provide an environment where you're empowered to be your best. We encourage you to take risks. And we offer a world of rewards and benefits for performance. We believe the most important is the opportunity to do your life's best work.(sm)

UnitedHealth Group is working to create the health care system of tomorrow.

Already Fortune 6, we are totally focused on innovation and change. We work a little harder. We aim a little higher. We expect more from ourselves and each other. And at the end of the day, we're doing a lot of good.

Through our family of businesses and a lot of inspired individuals, we're building a high-performance health care system that works better for more people in more ways than ever. Now we're looking to reinforce our team with people who are decisive, brilliant - and built for speed.

Come to UnitedHealth Group, and share your ideas and your passion for doing more. We have roles that will fit your skills and knowledge. We have diverse opportunities that will fit your dreams.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Manager Digital and Social Media Content Planning, Minnetonka, Minnesota, MN


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Manager Digital And Social Media Content Planning - Minnetonka, MN

Unitedhealth Group Inc.