Manager, Data Science / Statistical Methods

Glaxosmithkline Research Triangle Park , NC 27709

Posted 4 weeks ago

Site Name: USA

  • Pennsylvania

  • Philadelphia, USA - North Carolina

  • Research Triangle Park

Posted Date: Nov 12 2019

  • Enhance and automate various commercial effectiveness analytics including Marketing Mix Analytics within U.S. Pharma Commercial Insights for impact, ROI & mROI analysis of promotional investments & measurement of Pilots/ Experiments for select brands. This role requires strong statistical foundations and methodological experience, as the incumbent will provide leadership to analytic modeling innovation while interacting with several functions, including Forecasting, Finance, BU leads, Commercial Data & Analytics, Global IT Tech, and Managed Markets.

Key Responsibilities

  • Partner with BU Analytics teams to automate and enhance the process and methodology around the resource optimization cycle, including Marketing Mix Model, pilots and experiments to support learnings/ implications of outcomes, and scenarios for resource shifts to meet or exceed plan for select brands

  • Apply best-in-industry advanced approaches, frameworks, and methodologies generating learnings on maximizing impact of commercial investments and test new cutting-edge approaches for consideration

  • Integrate data, learnings and insights from other CI functions Forecasting, Market Intelligence, Competitive Intelligence, customer targeting and Omni-Channel (all marketing/promotional channels) analytics & provide actionable recommendations at a national & sub-national level

  • Provide input into the BU Analytics story boards to communicate data learnings influencing business decisions

  • Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Digital, Finance, and Technology teams; respond to stakeholder requests

  • Partner with external agencies as needed and conduct analyses to inform business decisions and to translate insight into promotional strategy for the aligned BU.

  • Continuously identify opportunities to:

  • Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development

  • Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc commercial effectiveness analytics

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

  • Bachelor's degree

  • 5+ years of professional experience in advanced marketing analytics and investment performance measurement, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma

  • Understanding of marketing fundamentals & frameworks that can be applied to solve analytical problems

  • Methodological hands-on mastery of relevant analytical approaches and models, including marketing mix models, promotional response, digital analytics

  • Experience with analytical (SAS, R, Python etc.) & visualization tools (Tableau, PowerBI etc.)

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

  • BS in Science
  • Incl. Computer Sciences, Operations Research, Statistics, Applied Math, or in FInance/ Economics
  • Extensive experience with manipulating different datasets & statistical modeling

  • Deep knowledge in and commercial analytics experience with at least two of the following therapeutic areas is preferred: Primary Care (particularly Respiratory), Specialty (Immunology, Oncology), Vaccines

  • Strong communication and presentation skills as evidenced through impactful presentations

  • Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation is preferred

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

  • Agile and distributed decision-making using evidence and applying judgement to balance pace, rigour and risk.

  • Managing individual and team performance.

  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

  • Implementing change initiatives and leading change.

  • Sustaining energy and well-being, building resilience in teams.

  • Continuously looking for opportunities to learn, build skills and share learning both internally and externally.

  • Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.

  • Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.

  • Budgeting and forecasting, commercial and financial acumen.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.

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Manager, Data Science / Statistical Methods