Site Name: USA
Philadelphia, USA - North Carolina
Research Triangle Park
Posted Date: Nov 12 2019
Partner with BU Analytics teams to automate and enhance the process and methodology around the resource optimization cycle, including Marketing Mix Model, pilots and experiments to support learnings/ implications of outcomes, and scenarios for resource shifts to meet or exceed plan for select brands
Apply best-in-industry advanced approaches, frameworks, and methodologies generating learnings on maximizing impact of commercial investments and test new cutting-edge approaches for consideration
Integrate data, learnings and insights from other CI functions Forecasting, Market Intelligence, Competitive Intelligence, customer targeting and Omni-Channel (all marketing/promotional channels) analytics & provide actionable recommendations at a national & sub-national level
Provide input into the BU Analytics story boards to communicate data learnings influencing business decisions
Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Digital, Finance, and Technology teams; respond to stakeholder requests
Partner with external agencies as needed and conduct analyses to inform business decisions and to translate insight into promotional strategy for the aligned BU.
Continuously identify opportunities to:
Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc commercial effectiveness analytics
We are looking for professionals with these required skills to achieve our goals:
5+ years of professional experience in advanced marketing analytics and investment performance measurement, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
Understanding of marketing fundamentals & frameworks that can be applied to solve analytical problems
Methodological hands-on mastery of relevant analytical approaches and models, including marketing mix models, promotional response, digital analytics
Experience with analytical (SAS, R, Python etc.) & visualization tools (Tableau, PowerBI etc.)
If you have the following characteristics, it would be a plus:
Extensive experience with manipulating different datasets & statistical modeling
Deep knowledge in and commercial analytics experience with at least two of the following therapeutic areas is preferred: Primary Care (particularly Respiratory), Specialty (Immunology, Oncology), Vaccines
Strong communication and presentation skills as evidenced through impactful presentations
Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation is preferred
Our values and expectations are at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
Agile and distributed decision-making using evidence and applying judgement to balance pace, rigour and risk.
Managing individual and team performance.
Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
Implementing change initiatives and leading change.
Sustaining energy and well-being, building resilience in teams.
Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
Budgeting and forecasting, commercial and financial acumen.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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