Manager, Customer Analytics

The TJX Companies, Inc. Framingham , MA 01702

Posted 2 months ago

Success is always in style at TJX, a Fortune 100 company and the leading off-price apparel and home fashion retailer in the U.S. and worldwide. Our retail chains include TJ Maxx, Marshalls, HomeGoods, Sierra and Homesense.

TJX Marketing is looking for a motivated, experienced, self-starter to join its growing Customer Insights and Analytics team as a Customer Analytics Manager. We are on a journey to uncover insights in customer behavior, profitability and marketing effectiveness across all TJX brands in the US and Canada including T.J.Maxx, Marshalls, HomeGoods, Homesense, Winners, and Sierra as well as tjmaxx.com and sierra.com in the US.

We are looking for an experience analytics professional that will work with TJX's North American marketing teams to develop a deep understanding of our customers across all aspects of their engagement with TJX brands. The Customer Analytics Manager will produce insights, analysis and recommendations that improve marketing effectiveness and drive sales. This person will be as excited to create business critical dashboards and quick ad hoc customer analyses as they are to build more comprehensive story decks that drive towards business action. Being comfortable driving towards clarity and serving as a marketing analytics expert in verbal, written and visual form is critical. As a proactive, collaborative business partner this person will clearly display and articulate actionable insights to influence data-driven business decisions across multiple levels of the organization.

Responsibilities:

  • Evaluate the effectiveness of marketing actions, develop profiles and recommend data-driven segmentation approaches and deliver actionable insights to improve customer engagement and lifetime value.

  • Synthesize data, uncover insights and create compelling data visualizations from multiple sources to tell a story and influence business actions.

  • Work with TJX brand and loyalty teams to develop analysis focused on performance metrics around the lifecycle of new and existing customers.

  • Partner with marketing managers to deliver insights which will maximize customer onboarding, marketing effectiveness and understand trends across various customer segments.

  • Develop campaign response analysis including determining sales lift, engagement and ROI associated with each program to inform and optimize corporate marketing strategies.

  • Act as a liaison with internal business partners (IT, Loyalty, International Marketing) and outside vendors (global database, email service provider, credit provider) to ensure timely/accurate delivery of reporting and analysis.

Qualifications:

  • Bachelor's degree in Statistics, Mathematics, Economics, Computer Science or other quantitative field.

  • A minimum 5 years' experience in marketing analysis with a track record of delivering actionable business insights.

  • Advanced proficiency working with large datasets to extract, manipulate and analyze customer performance using business intelligence tools such as SQL (required), Cognos, Tableau, Alteryx, etc

  • Excellent analytical and problem-solving skills with a strong attention to detail.

  • Proven track record in analytical segmentation, testing, response and campaign ROI analysis.

  • Curious, self-motivated thinker; always asks why and strives until the answer is clear.

  • Strong oral and written communicator with demonstrated experience translating analytics findings into business insights and influencing business stakeholders to drive action and optimize business performance.

  • Ability to handle multiple, complex projects in a collaborative deadline-driven environment.

  • High degree of proficiency in PC applications such as Microsoft Office

At TJX, we are proud that, for 40 years, we have been providing amazing value to our customers, but the merchandise we sell is just part of our story. We believe our Associates bring our business to life, and we aim to support you by making TJX a terrific place to work. We are committed to leveraging our differences, and believe that the diverse skills, experiences and background that you bring into the organization will help us continue to succeed.

Discover Different. Apply today!

In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Posting Notes: Framingham || MA

Nearest Major Market: Framingham

Nearest Secondary Market: Boston

Job Segment: Data Analyst, Analytics, Merchandising, Outside Sales, Manager, Data, Management, Retail, Sales


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