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Manager, CRM Marketing Analytics (B2b)

Expired Job

Shulman Fleming & Partners New York City , NY 10001

Posted 2 months ago

Manager, CRM Marketing Analytics (B2B)

Work cross-functionally with Marketing, Sales, and Sales Operations to create and optimize cross-channel campaigns and engagement tactics that drive customer acquisition and retention. Extensive experience with data hygiene, cleansing, and testing.

Responsibilities
Manage CRM activities across online and offline activities
Work with Sales and Marketing leadership to determine highly measurable activation/retention focused programs pinpointing specific business goals
Drive segmentation and customer journey for Marketing and Sales initiatives based on strategic Marketing objectives
Develop and manage B2B outreach campaigns to generate inbound leads
Align Marketing Campaigns with Sales Development Teams outreach plan and manage lists accordingly
Track and report CRM performance: support Sales Development Team through ongoing tracking and analysis of lead segmentation, lead sources, and response rates
Work in conjunction with Sales Operations to report on KPIs and adjust plans to hit company targets
Maintain and ensure high levels of data hygiene and integrity
Manage relationship with Data Vendors
Drive continuous innovation and fast experimentation in CRM, including testing methodology, measurement, tools, and more
Qualifications
Success in CRM Marketing; B2B-specific experience
Deep understanding of email best practices, metrics and associated KPIs
Experience and deep understanding of segmentation strategy and behavioral
Strong communication skills and cross-functional teamwork
Strong analytical skills; comfortable extracting data into opportunities for optimization
Basic HTML and excel
SQL

Skills:


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Manager, CRM Marketing Analytics (B2b)

Expired Job

Shulman Fleming & Partners