Manager, Content Creation

Tegna Mclean , VA 22107

Posted 5 months ago

Job Description:

TEGNA is seeking a dynamic and collaborative content creator to join our Corporate Communications team. We're looking for a multi-faceted reporter and storyteller who can help ensure TEGNA communicates its purpose, values, strategy and culture to employees with creativity, authenticity and consistency. He/she is a key evangelist for our culture and ready to supercharge internal storytelling efforts in exciting new ways at TEGNA. The candidate seeks out and creates compelling stories and develops events and campaigns to inform and engage TEGNA's employees. The successful candidate is broadcast- and digitally-savvy, with a solid understanding of how to harness video, digital, mobile and social channels as part of employee communications.

Job Responsibilities:

  • Create and implement innovative communications programs that convey change, recognize and inspire employees, communicate priorities and drive engagement

  • Identify and harness next-generation tools to engage employees every day

  • Build relationships and collaborate across the company to discover, curate and share compelling content and stories about TEGNA's people, purpose and performance; drive internal news content creation for all channels

  • Develop authentic, clear, concise and visually-compelling communications that reflect our visual medium

  • Use creative production skills to write, produce, shoot and edit stories; use techniques such as graphics and new forms of media (webcam interviews, etc.) to enhance content

  • Create high-impact presentations and other visual assets working with our creative team

  • Help develop field communications, including communications toolkits for senior leaders

  • Execute all-employee events and communications in new, innovative ways; includes development of presentation materials, including managing production and vendor relationships and logistical responsibilities

  • Develop key performance metrics to measure outcomes

  • Ensure all messaging is consistent with TEGNA's branding

Job Requirements


  • A BA/BS degree from an accredited college in English, journalism, public relations or closely related fields; graduate degree a plus

  • 5-7 years of relevant experience, preferably as a journalist or in an internal/employee communications role assisting in both strategic and tactical communications

  • Excellent and adaptable storyteller with excellent writing skills

  • Experience in photojournalism and editing

  • Ability to work with colleagues across the organization to build open, trusting relationships quickly

  • Equally comfortable telling the story in "words" and "visually"

  • Creative thinker with a desire and ability to seek opportunities for continuous improvement

  • Self-motivated with a sense of urgency and strong desire to work entrepreneurially

  • Ability and willingness to perform both strategic and tactical elements of the role

  • Exceptional organizational skills, including a proven record of managing multiple priorities and projects

  • Graphic design experience and experience developing digital, mobile and social media assets

  • Demonstrated ability to remain positive in fast-paced, high-stress environments

  • Uncompromising commitment to quality and detail

  • High level of integrity, confidentiality and professionalism

  • Strong customer relations and interpersonal skills with a high level of response to all inquiries

  • High level of proficiency with Photoshop, Microsoft Office Word, PowerPoint and Keynote

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry's top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


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