Manager, Consumer Media Relations

Golinharris New York , NY 10007

Posted 11 months ago

Golin New York is hiring a savvy Media Relations Manager, with expertise in consumer lifestyle media, to pitch, develop strategy, project execution and media results that keeps our clients relevant with top media and influencers. You'll build strong relationships and always be on the lookout for opportunities that lead to coverage. We are looking for someone with the ability to think across platforms by contributing to the integrated media team with the mindset of working in real time.

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Our client roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world, including enviable partnerships with Fortune 500 clients like McDonald's, Walmart, Unilever, Discover and Amgen. Golin aligns earn-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. "Go All In" is the agency's ethos and commitment to bravery over mediocrity.

We Go All In, in everything we do. We're especially committed to Go All In for our people. We challenge our employees to be Courageously Happy, and have empowered them to do so by offering our LifeTime benefits program. Lifetime offers unlimited time off, enhanced family care, ridiculously good health and wellness benefits, the ability to work from anywhere one day a week and a monthly LifeTime stipend for the gym or hobbies. We really do want you to play as hard as you work!

Sound like you want to "Go All In" with us? Here are the details:

What You'll Do:

  • Continually seek out and create opportunities to place stories in all types of verticals

  • Develop media strategies for planned campaigns, ongoing "news engine" programs and real-time news events that lead to ongoing, positive media coverage

  • Create great stories from clients' business developments and data by conducting brand research, identifying and engaging with influencers across both traditional and digital platforms

  • Develop compelling, media-focused content, ranging from press releases and written pitches to digital and video content

  • Must have strong relationships with national, regional and trade media as well as bloggers and influencers, including writing compelling pitches and have the knowledge/ability to build new media relationships.

  • Work daily with media across multiple channels, including email, social media and phone

  • Leverage clients' paid and owned channels to amplify media coverage

  • Recommend and track measurement KPIs for earned media and influencer efforts

  • Participate in and attend client meetings'

  • Collaborate with teams across multiple disciplines and successfully manage complex, fast-moving and unexpected communications challenges

  • Interact with clients to present strategic recommendations addressing challenges and opportunities, as well as in "think on your feet" situations

What You Have:

  • Bachelor's degree, preferably in PR or journalism, with 4 years of related experience

  • Proven experience working with media and a strong portfolio of story placements within the consumer and lifestyle media space

  • Superior writing and editing skills that can communicate creatively and in an engaging manner

  • Understanding of earned and paid media strategy and experience creating media plans

  • Outstanding interpersonal skills and superior client service skills

  • Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team

  • Be detail oriented with an ability to focus on the larger picture

  • Provide sound counsel and be comfortable providing editorial and response recommendations to clients

  • Ability to collaborate and communicate effectively with internal and client teams at all levels

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

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Manager, Consumer Media Relations