Weber Shandwick's Minneapolis team is currently seeking a Manager, Community Management and Social Strategy, responsible for planning, designing and implementing integrated strategies and effective multi-channel campaigns, with deep expertise in social platforms and modern digital paid media strategies.
Our ideal candidate is a thinker and doer, ready to jump in the deep end supporting the team on everything from planning and managing complex social media campaigns, compiling and analyzing reports to actively participating in creative brainstorms. In addition to social media expertise, this play will play a key role in building lasting relationships with clients, translating client goals into successful, integrated programs. Candidates should have a foundational understanding of the intersection of paid, owned and earned media in digital campaign orchestration, with a strong preference for pharmaceutical and/or health care experience.
We are looking for a proactive team player, who possesses strong relationship building skills and can navigate complex campaign planning and implementation from creative development and planning to implementation and analytics. The Manager will serve as a critical client-facing role for health care clients, but will also serve as a trusted strategic counselor to senior clients across multiple industries including CPG and B2B.
Responsibilities include but not limited to:
Understanding and applying class-leading social and paid media practices (and platform capabilities) to client engagements.
Applying a strong understanding of FDA Draft Guidance for digital, social media and mobile apps to client work
Work with the Integrated Media team and client leads to support and lead the development of social media strategies and proposals
Conduct landscape and social listening research to identify content, creative and strategic opportunities
Oversee social content development including working with the in-house content team
Delivery and presentation of monthly and quarterly reports to track campaign performance and provide insight that inform the next planning cycle
Utilize social listening tools to conduct audits and develop reports and campaign monitors
Assist in digital education and training programs for the wider agency
Educate agency on best practice in the social media and digital space, proactively sharing knowledge and updates
Develop strong relationships with key industry representatives
Assist with new business proposals
Bachelor's Degree; 4-6 years related professional experience
Thorough understanding of digital marketing and advertising
Strong understanding of healthcare/pharma business
Agency experience a plus
Strong analytical and strategic mind-set
Experience with social analytics and monitoring tools such as Google Analytics, Platform Insights and Social Bakers
Experience preferred with social listening tools such as Brandwatch, Radian6 or Crimson Hexagon
Proven experience in setting up paid campaigns on major platforms (Facebook, Twitter, Instagram) on Power Editor, Business Manager or third party tools
Experience with Facebook Analytics and Facebook Audience Insights
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.