Manager, Category Development Strategy

Henkel Bentonville , AR 72716

Posted 2 months ago

Manager, Category Development Strategy

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That's why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

Location: Stamford, CT or Henkel Beauty Care Field Sales Office (Bentonville, Cincinnati, Nashville, Minneapolis, etc.)

  • The primary objective of the National Category Development Manager is to initiate, develop, synthesize, and translate shopper and category insights into Category growth platforms that support in-store activation

  • Work in partnership with Shopper Insights, Sales Strategy and Marketing teams in the development and deployment of Category insights and sales tools that support execution of Category and Henkel growth initiatives

  • Build credible and actionable National Category selling stories that drive Category and Henkel growth initiatives

  • Lead development, deployment, and broad sharing of Customer Shopper Loyalty insights

  • Own development, deployment and training of all syndicated data and executional tools

  • Provide insights to inform and support development of channel/customer 4P executions

  • Own development and insight support for best-in-class channel assortment and POG executions

YOUR SKILLS

  • B.S. or B.A. degree with 5+ Years CPG experience, ideally within both Category Management and Field Sales roles

  • Ability to proactively translates insights into business solutions

  • Ability to influence decision makers across all levels of internal and external organizations

  • Mastery of syndicated POS, Household panel, Customer Loyalty data, Shopper Insights

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

JOB ID: 21018073

Contract & Job type: Full Time, Regular

Contact information for application-related questions: 1-866-836-7067

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Associate Category Manager Sams

Newell Brands

Posted 3 weeks ago

VIEW JOBS 8/25/2021 12:00:00 AM 2021-11-23T00:00 Title: Associate Category Manager - Sam's Location: Bentonville, AR Reports to: Category Manager Job Summary: The Category Manager will be responsible for leading Category Captain responsibilities within a defined Category at Sam's Club. This individual will be responsible for analyzing various data sources, identifying business insights, recommending solutions that drive profitable category growth, and executing POG building with Sam's Club. The Category Manager will work closely with the Buyer on key initiatives such as planning cycles, line reviews, key season execution, etc. to develop and grow total category sales. Leveraging syndicated data, shopper and consumer insights, category and industry trends, Category Manager will develop comprehensive category growth strategies focused around shopper centricity, enabling greater sell-thru and market share gains. This position works as a strategic thought leader, imparting knowledge of the category to drive profitable business results. Duties and responsibilities include the following: Key Responsibilities: Extensive Category Understanding * Act as subject matter expert in assigned category and provide thought leadership to Sam's Club Buyer, Planner, DMM, etc. * Leverage learnings from cross functional counterparts (e.g. Category Strategy, Consumer & Shopper Insights, Trade Marketing, etc.) and use to deliver impactful recommendations to Buyer * Knowledgeable about Market, Channel & Customer performance at the Category, Manufacturer, Brand and Product Line level * Understand category purchase drivers, trip missions, shopper need states, etc. Reporting and Data Analysis * Generate reporting/scorecards and provide insights, identify actionable opportunities and deliver solutions that drive profitable category growth * Direct and perform ad-hoc analysis across a wide variety of retail business development issues and make recommendations to Buyer * Contribute to the line review process, make recommendations on range, category space allocations and develop POGs using space planning software * Develop presentations and present to buyer and key stakeholders (e.g. business reviews, line reviews, product/segment deep dives, shopper insights, etc.) * Leverage technology to visually tell compelling category growth stories (e.g. virtual reality, heat mapping, etc.) Multi-channel Experience * Provide insight and perspective of the various channel dynamics * Monitor channel shifting and the associated trends reflected in the marketplace * Form perspective on multi-channel purchasing behaviors (e.g. site to store, store to site, etc.) * Understand how online purchase behaviors differ from those in-store and how to capitalize on the differences Shopper Understanding * Ability to synthesize large amounts of data (e.g. Shopper Research, POS, loyalty card information, registry, etc.) into actionable insights * Use knowledge of shopper and consumer to recommend optimal category ranges, flows, adjacencies, cross merch opportunities, etc. * Build in-store category innovation into all category leadership discussions (e.g. aisle reinvention, store of the future, disruptive merchandising strategies, etc.) Project Management * Ability to manage multiple projects simultaneously under tight deadlines * Manage flow of information and requests from Buyer, Sales and Trade teams, Business Segments, etc. * Ability to prioritize and resource projects effectively Additional Skills * Strong familiarity with Sam's Club proprietary tools is preferred (MADRiD, etc.) * Ability to build strong sustainable business relationships at all levels and functions of the organization and with customers and customer teams * Excellent communication skills - both written and verbal * Direct and perform analysis across a wide variety of category business issues and make fact based recommendations * Must be able to link business objectives with winning growth strategies * Convey complex issues brilliantly with excellent communication and presentation skills Key Qualifications: * Bachelor's degree (emphasis in business/marketing or related field) * Minimum 2-3 years of experience working with a leading CPG company in Category Management, preferably as Category Captain on major retailer * 3-4 years of experience working with a leading CPG company (Category Management, Sales, Trade Marketing, Shopper Insights or related position) * Demonstrated knowledge of Category Management philosophies, tools and processes and proven record of success * Demonstrated success in leading Category Management (Category Captain) engagements with a major retailer * Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines * Analytical skills and computer software proficiency (e.g. Excel, Access, PowerPoint, SharePoint, etc.) * Strong familiarity with syndicated data, measures and software (e.g. Nielsen, IRI, NPD, etc.) * Proficiency with space management principles and software (e.g. JDA/Blue Yonder Space Planning, Apollo, Spaceman, etc.) * 10-20% travel Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. Newell Brands Bentonville AR

Manager, Category Development Strategy

Henkel