Marriott International Bethesda , MD 20813
Posted 2 weeks ago
Job Number 24063635
Job Category Sales & Marketing
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
JOB SUMMARY
The Manager, Card Acquisitions, is an individual contributor and a member of the U.S. Co-brand Card Acquisitions team and will be key to driving towards our aggressive card acquisitions goals. This position will report to the Sr. Director of Acquisition for Mass Affluent & Premium Co-branded Cards and will support the portfolio growth of the Chase credit card products. This role will support the development and execution of marketing campaigns across all Marriott channels including M.com, Mobile, Email, Paid Media, and On Property. This role will work closely with the Senior Managers of Co-brand Acquisitions as well as with bank partners and agencies.
CANDIDATE PROFILE
Education and Experience Required
OR
6+ years of relevant professional experience in related function, demonstrating progressive career growth and patter of exceptional performance
Education and Experience Preferred
Consumer marketing experience with a track record of success and career growth
Proven track record of participating in large cross functional technology and business projects with major bottom-line impact in large, complex organizations, using a variety of analysis, development and delivery methodologies
Comfort and passion for metrics, measurement and financial impacts
Superior relationship management skills
CORE WORK ACTIVITIES
Portfolio Growth of Boundless & Bold Cards
Support acquisitions marketing efforts for the Boundless & Bold co-brand cards, across internal and external channels, including web content, mobile, e-mail, paid media, advertising, PR and on property.
Develop campaign briefs, manage campaign calendars, coordinate feedback and alignment between agencies, partners and stakeholders
Manage ad-hoc marketing projects as needed, including supporting new card launches or card enhancements, to support Cobrand Cards strategic goals
Collaborate with external bank partner, JP Morgan Chase, to execute acquisitions strategy and initiative prioritization
Support Senior Managers, Card Acquisition
Technology and Capabilities Innovations
Support acquisitions efforts to identify, develop, and launch technology capabilities innovations, which will evolve speed of account delivery, increase efficiency, amplify consumer engagement and drive overall portfolio and member growth
Work with internal teams, agencies and bank partners to coordinate and execute ongoing testing roadmap
Support digital placement optimizations and expansion of personalization use cases, throughout the customer journey
Manage creative timelines and bank approvals
Coordinate audience targeting efforts with internal stakeholders
Partner with internal stakeholders to maintain offer setups, determine priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
Track performance of key initiatives, including analysis, reporting and forecasting
Monitor and evaluate competitive landscape, emerging technologies and market movement.
Media / Advertising / PR
Support awareness and acquisitions marketing efforts, executing multi-million dollar marketing plan
Coordinate media and PR roadmap and calendar
Work with internal teams and bank partners to coordinate creative reviews, offer builds, deployment and measurement
Coordinate internal alignment process between Marriott Bonvoy, Brand Marketing, Hotels, Social and Loyalty Partnerships
Apply marketing expertise and leadership, to evolve creative and offers, improve reach and enhance effectiveness of marketing campaigns.
Additional Responsibilities
Utilize analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.
Leverage customer insights to inform and optimize program messaging and refine customer experience.
Remain current on industry trends, developments including those in payments, credit cards, and loyalty marketing and applies knowledge to evolve relevant benefits set and card value proposition.
Monitor and evaluate competitive landscape, emerging technologies and market movements
Provide technical expertise and support to persons inside and outside of the department.
Demonstrate self confidence, energy and enthusiasm
Inform and/or update leaders on relevant information in a timely manner
Manage time effectively and present ideas, expectations and information in a clear and persuasive manner
Use problem solving methodology for decision making
MANAGEMENT COMPETENCIES
Leadership
Managing Execution
Building Relationships
Generating Talent and Organizational Capability
Learning and Applying Professional Expertise
o Basic Computer Skills
o Mathematical Reasoning
o Oral Comprehension
o Reading Comprehension
o Writing
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Marriott International