Manager, Business Marketing

RCN Telecom Services Princeton , NJ 08544

Posted 2 months ago


The Marketing Manager supports the strategic priorities and revenue goals of the Commercial Services group by identifying new opportunities and ideas that will drive brand awareness and demand generation. In addition, the position will assist in providing marketing support to the Partner and Carrier teams. The position can reside in any of the RCN, Grande or Wave locations.

Duties of the Marketing Manager include, but are not limited to:

  • Support the development and implementation of the marketing strategy for Commercial Services

  • Interface with local systems and SMB counterparts

  • Execute internal and external Marketing Communication strategies for Commercial Services consistent with overall Corporate style and approach

  • Implement the marketing strategy and go-to-market plans for new and existing products

  • Support Marketing tactics like campaigns, events, digital/social marketing, public relations, content strategy and creation, promotions, and product launches

  • Help enable the sales regions to meet their commercial objectives by providing appropriate tools, materials and presentations

  • Ensure, measure and track the marketing objectives and goals

  • Assist in developing the Marketing strategy for the Partner and Carrier/Wholesale teams

  • Implement Partner and Carrier/Wholesale Marketing plan

  • Support all Partner and Carrier/Wholesale events

  • Manage Partner and Carrier/Wholesale teams outside vendors, portals, and campaigns

  • Assist in MDF programs with Master Agents

  • Manage and maintain business analytics

  • Enhance customer relationship management and processes

  • Assist with social media presence and direct programs to improve social media reputation and recognition.

  • Undertake continuous analysis of competitive environment and business trends

  • Maintain knowledge of marketing trends, developments and best practices

Responsibilities of Marketing Manager include, but are not limited to:

  • Help drive Awareness of Commercial Services in the market and within the company

  • Assist in developing Demand Generation programs that drives leads and funnel activity

  • Support Sales Enablement programs, campaigns, and initiatives to help educate the sales force on products, market/business landscape, buyer personas, account-based marketing and sales skills

  • Contribute appropriate and relevant content that establishes Grande/RCN/Wave as a thought leader in the industry and positions Commercial Services as the purveyor of value (Content Creation)

  • Promote, manage and help implement Social/Digital media campaigns

  • Events Support

  • Manage outside vendors

  • Maintain Competitive Intelligence

  • Assist in Product launches



  • Bachelor's Degree Marketing , Communications

  • 2-5 years of relevant marketing experience

  • Strong organization skills with attention to detail and accuracy.

  • Self-starter with the ability to multi-task, prioritize needs, and manage their own schedule based on deliverables and expectations

  • Excellent presentation, communication, collaboration, and problem solving skills

  • Project Management experience running simultaneous initiatives in a matrix organization

  • Can work effectively with teams throughout an organization, at all levels

  • Highly productive and prioritizes multiple tasks.

  • Demonstrated competency in writing, proof-reading, and creative production.

  • Helps facilitate a harmonious team environment.

  • Willingness and ability to quickly learn and understand the industry and company products.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing

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Manager, Business Marketing

RCN Telecom Services