Wasserman Brooklyn , NY 11201
Posted 4 weeks ago
Wasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. We operate at the epicenter of sports, music, entertainment and culture, empowering clients, igniting passions and inspiring fans worldwide.
Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Headquartered in Los Angeles, Wasserman's presence spans 27 countries and more than 65 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
Wasserman's Brands division is looking for a motivated individual to join one of our priority client account teams. The role will assist in the day-to-day management of select music and festival partnerships, developing strategy, managing marketing programs across experiential events, measuring partnership performance, identifying new partnerships, as well as supporting broader strategic initiatives across the business.
Duties:
Assist in the day-to-day management of festival partnerships, with responsibility of crafting, executing, and measuring partnership and event marketing campaigns (experiential, social, digital, etc.) under the supervision of manager and team members
Work with team members to develop and refine client deliverables, such as presentations, reporting tools and supporting materials
Collaborate with relevant stakeholders to define measurement framework, track key metrics, analyze results and present findings of a partnership to the client
Maintain regular communication with team members and clients regarding roles and responsibilities, timelines, project status and budget updates as appropriate
Perform research and analysis of various data, information and statistics across audience, brand, category competition and consumer utilizing available tools and resources to help inform strategies and initiative
Support the research and strategy work leading into key partnership renewals and assists the internal team with partner negotiations
Monitor media, trends and changing entertainment and cultural landscape to keep company executives and team members aware and to maintain Wasserman's position as the most knowledgeable in the industry
Assist in event logistics planning, implementation, and execution as applicable
Perform various tasks as needed by internal team members such as research, reports, daily updates, editing of materials, etc.
Stay up to date on client product / service offering and is able to thoughtfully present to potential partners
Maintain positive relationships with clients to encourage new and repeat business opportunities
Wasserman