Manager Brand Marketing - Retail

Job Details:

SUMMARY:

The Marketing Manager is responsible for management of the marketing activities for the assigned categories' sales channel and has total responsibility to manage budget in manner which meets company objectives for Annual Operating Plan and Long-Range Planning process. This role develops long and short-term strategies, marketing plans, new products, packaging, advertising, and sales promotion programs that will achieve corporate profit, volume, and share objectives. The role also directs the activities of advertising agencies and will lead the overall brand planning and execution including annual strategic and marketing planning and execution, advertising/media and communications, customer sales planning and collaboration, and budget.

Essential Duties and Responsibilities:

• Develop and implement the marketing objectives, strategies, and the long range and annual plans for assigned categories reflecting overall corporate goals;

• Manage budget and MAP spending for assigned product responsibility;

• Monitor performance measurements to ensure sales volume, share and profit objectives are accomplished - recommends and implements corrective actions;

• Act as liaison with all other corporate functions to ensure business initiatives receive necessary focus; creatively identify opportunity areas for growth by effectively using consumption data, market research and competitive intelligence;

• Develop meaningful consumer positioning for all assigned product lines that creates added value versus competitive and effectively communicate product advantages to customers and consumers;

• Develop brand strategies that create engagement and loyalty;

• Manage the development and introduction of new products in cooperation with New Business Development group and R&D to provide a full line of differentiated products, each meeting target consumer needs and offering the highest competitive value;

• Work hand-in-hand with the sales organization to ensure corporate objectives are met and that our strategies and programs are effectively implemented;

• Direct advertising agencies and other suppliers in the development and implementation of marketing strategies and programs, gaining maximum value from MAP expenditures.

• Supports one or more the following activities (depending on brand and individual's experiences) - Media planning, consumer engagement (digital & social media), ecommerce strategy execution, consumer promotion, trade promotion, shopper marketing, professional marketing, sales.

• Develop Annual Brand Plan with focus on insights, strategy and growth plan

• Lead development and execution of communications plan, including all brand media, briefs, and creative

Other Responsibilities Include:

• Lead, develop and execution of assigned categories' strategy for the maintenance and growth of national chain accounts, operators, and distributors, working with key stakeholders to gain their input and alignment.

• Work with business and sales to develop custom account marketing programs.

• Develop, lead, and oversee assigned categories' brand portfolio strategy.

• Lead the development of marketing collateral, aiding sales in portfolio sell in.

• Establish and maintain open communication with Sales Managers on all customer activities.

• Introduce and place new products with customers, executes organizational initiatives and develops programs to drive sales of key items with strategic customers for long-term growth.

• Support sales in national and regional sales calls including preparation, selling story and follow through to order

• Identify and build relationships with new potential customers.

• Develops and integrates selling tools for use by themselves and team members.

• Analysis and preparations for reports to meet all KPIs for Tyson and updates on competitive market intelligence (e.g. develop category "score card" to ensure we are meeting all key internal and customer metrics)

• Make Tyson Best in Class while meeting all key sales and project goals

• Continually benchmark assigned category(s) against other top companies and have insight into our customer needs in the future (e.g. input on innovation that can be executed w ease within constructs of food service operations)

• Work with internal teams and R&D teams to develop training and inspiration meeting customer needs.

Establish Business with Existing Accounts

• Maintains established business with existing accounts for continued growth.

• Work to understand unmet customer and consumer needs

• Ensure adequate touch points with key decision makers

• Surprise and delight to stay one step ahead of competition

Product Management and Research & Development Efforts

• Cross functional interaction to understand product management process and research and development efforts in order to increase sales and satisfy customer requests for new items.

• Ensure collaboration between internal service business to build on each other's skills, knowledge and growth

Communication with Managers and Brokers and Customer Service

• Establish and maintain open communication with Sales Managers and Brokers on all customer activities.

QUALIFICATIONS:

Education/Certifications: Bachelor's degree from a regionally accredited four-year college or university in Marketing, Business Management, Research Analytics, or a related discipline or related field, MBA Preferred.

Experience: Minimum 5 years of related experience. Demonstrated success as a successful brand marketer and cross functional leader. Demonstrated knowledge base of consumer, customer/retailer/operator, product, and competitor landscapes. P&L and Operating Budget experience within a matrix organization; strong analytical skills. Product and marketing campaign launch experience required. Cross functional leadership required

Computer Skills: Must be proficient in Microsoft office

Communication Skills: Must have strong written and verbal communication skills

Special Skills: Demonstrated knowledge and understanding of marketing and finance; Demonstrated strength in strategic thinking with a customer and consumer lens is required; Proven track record in managing and meeting volume and profit targets through creative marketing of existing lines; Strong analytical skills a must; Excellent verbal and written communication skills. Must understand the dynamics of the area of focus business and sales channel.

Supervisory: N/A

Travel: 7-10 trips per year

Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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