Manager, Brand Marketing - Bay Operating Unit

Sutter Health San Francisco , CA 94118

Posted 3 months ago

Under the guidance of Brand Marketing Leadership, help energize Sutter Health's brand to keep it fresh and relevant, while reflecting our commitment to quality healthcare. In alignment with corporate strategic goals and objectives, enhance the image of Sutter Health by overseeing the development of brand marketing efforts for assigned service lines and segments. As directed by the Brand Marketing Leadership and in alliance with the Directors of Brand Marketing, integrate the corporate brand strategy and creative representation across audiences, channels and the Sutter Health care continuum. In collaboration with Brand Marketing Leadership and in partnership with Marketing Research, Digital Marketing, Social Media and Content, PR and Communications develop, implement and maintain integrated and targeted branding strategies and marketing programs for assigned service lines and segments. Support and manage the integration of market analysis, demographics, and social and industry trends to develop succinct consumer profiles that offer insights into the key Sutter Health audiences. As directed by Brand Marketing Leadership, partner with Marketing Research to understand customers' perception and behavior to formulate effective marketing strategies that influence people in our geographic area to request and select Sutter Health services and products. In collaboration with the Directors of Brand Marketing, provide innovative brand marketing input for Sutter Health's go-to-market strategies that builds consumer awareness and generates demand for our new services and products, while achieving our revenue goals. In partnership with the Creative Director, cultivate a "One Sutter" corporate identity through illustrative graphics, classic typography, engaging photos, inspirational videos and on-point messaging. Help build brand awareness among the key stakeholders and partners of your assigned service line to ensure the consistent and appropriate use of Sutter Health's brand assets. Foster a collaborative environment that integrates Sutter Health's brand direction across marketing, creative design, strategic planning, and communication activities to elevate Sutter Health's reputation as a market leader.

Education / Certification

BS in Advertising, Business Administration, Economics, Journalism, Marketing, PR, Visual Communications or related field.

Education plus relevant experience may be substituted.

Active membership in the American Branding Association (ABA), American Marketing Association (AMA) or other similar peer organizations.

Experience

  • Seasoned business professional with leadership, management, brand management and marketing skills that are typically acquired during 6-8 years of experience in progressively responsible positions, preferably in brand strategy design and implementation

  • Demonstrated experience implementing and supporting a brand vision and effective marketing strategy that achieves operational objectives and meets the customer needs while maximizing revenue and profitability

  • Progressive experience in marketing, planning, communications, public relations, market research, or equivalent combination of education, training and/or experience in a healthcare setting that includes the management of key marketing functions

  • Previous experience in overseeing communications, advertising, and creative services to promote the organization while building brand awareness, preference and demand

Knowledge

  • Core knowledge of digital and traditional marketing, brand design and development, business-to-consumer (B2C) and business-to-business (B2B), communications planning, establishing graphic standards, crafting targeted messaging, identifying persona-based branding, overseeing corporate identity and managing creative services

  • Solid understanding of product brand life-cycles and purchasing behavior (both consumer and business)

  • Working knowledge of the techniques and methods to develop strong strategic brand initiatives and effective marketing programsfrom concept to executionincluding brand methodology, brand identify, planning, measurement, and brand architecture systems

  • Demonstrated knowledge of marketing, resource management, sales and leadership, including a solid understanding of healthcare products, insight to the unique issues in healthcare marketing, and expertise in effective brand strategies and solutions

  • Strong business acumen and excellent analytic skills with the proven ability to provide innovative solutions to complex problems and to meet customer-driven business objectives, to enhance the in-person and virtual touch points between people and Sutter Health, and to achieve the goals of the assigned service lines and segments

  • Functional knowledge of healthcare operations and delivery, industry trends, regulatory changes, disruptive technology, medical advances and emerging consumer behavior

  • Proven knowledge of selecting/hiring third-party talent for creative services, graphic design and production, publication development and management, market research and advertising

  • Understanding of and experience with Lean or other process improvement philosophies and methodologies desired

Skills

  • Ability to guide and facilitate creative thinking and innovation across the service line to enhance organizational capability and agility

  • Professional writing and editing skills with the ability to articulate the corporate brand strategy, translate business ideas into lay terms, and to engage with diverse audiences, including peers, senior management and relevant industry conferences

  • Expertise in building accountability through effective brand communication and the fostering of productive and supportive working relationships with internal and external constituencies

  • Ability to foster an interactive and collaborative environment, to influence individuals or groups with diverse opinions and to enlist cooperation without direct control/authority while building high performance teams committed to accomplishing initiatives in ecosystems that may be resistant to change

  • Proven ability to identify and integrate opportunities that build brand awareness, preference and demand for Sutter Health's services and product lines

  • Exhibit strong analytic skills to resolve complex issues, drive through obstacles, develop optimal growth opportunities, and deliver effective business solutions that meet the goals of the assigned service lines and segments

  • Demonstrated ability to synthesize information and ideas across a variety of subject matter areas and to provide insight for targeted plans and innovative solutions that generate successful products, quality services and excellent people experiences

  • Solid skills in cross-functional team building, consensus building, conflict resolution, and risk management

  • Ability to innovate while managing multiple priorities/ projects simultaneously, meeting tight and often conflicting deadlines and staying within budget

  • Superior research and data analytic skills to track and predict trends, make informed decisions, and evaluate the viability of innovation opportunities

  • Solid project management skills that demonstrate successful program transition from concept to implementation to results to post project evaluation

  • Proven ability to evaluate innovative graphic design and advertising proposals, craft persuasive messaging and analyze market research, preferably in a health care setting

  • Competency in Microsoft Word, Excel, and PowerPoint; conversant in Adobe Photoshop or other graphic design software, with a working understanding of Access, Visio, data management, and statistical analysis software

upload resume icon
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Outside Auto Appraiser Unit Manager Bay Area

The Travelers Companies

Posted 4 days ago

VIEW JOBS 1/12/2019 12:00:00 AM 2019-04-12T00:00 Primary Job Duties & Responsibilities Attract, Retain and Develop World Class Talent: Proactive recruitment of talent; work with management establishing and implementing a strategic staffing strategy. Effective orientation and on-boarding. Manage staff performance; implement strategies and plans to address staff development; identify and address training needs on an ongoing basis; provide frequent performance feedback. Work with management to develop and implement effective training, performance development and succession planning. Effective retention planning; proactively manage and respond to turnover. Effectively utilize reward system to distinguish top performers and significant achievements. Provide Compelling Claim Services: Employ proper claim handling techniques to protect the integrity of our brand and providing consistent service quality and streamlined processes to add value for our customers. Develop and execute a strategic file management plan that achieves optimal file resolution and business results. Provide face-to-face and written guidance to ensure effectiveness, engagement, accuracy and efficiency. Review new notices, ensuring claims are assigned to staff with appropriate skill sets. Conduct quality file reviews per office/ best practices guidelines. Conduct ride-along inspections/ reinspections with claim professionals to provide coaching and feedback. Establish/follow up on file reviews per diary instructions, conducting additional reviews (i.e. 180, 360 day reviews), as necessary. Implement strategies and initiatives to improve file quality, customer service and manage costs. Drive the Information Advantage: Successfully leverage data, management information and technology to identify and make the most of opportunities to support business strategies and improve results. Achieve Optimal Solutions: Focus on resolution and process improvement, fulfilling all obligations while maximizing cost effectiveness, helping the business understand drivers, trends and product stress points and helping our partners attract and retain business. Operate within agreed upon expense budget to achieve optimal business results through productivity, appropriate resource allocation, inventory management and loss adjustment expense. Partner for Mutual Success: Develop and maintain effective relationships with colleagues, business partners, customers, agents, regulatory agencies and others to achieve organizational goals and create better outcomes. Participate in business meetings and agency visits as required. In order to perform the essential functions of this job, acquisition and maintenance of Insurance License(s) may be required to comply with state and Travelers requirements. Generally, license(s) must be obtained within three months of starting the job and obtain ongoing continuing education credits as mandated. Other duties as assigned. Perform other duties as assigned. Job Specific & Technical Skills & Competencies Leading the Business: Drive Results Leads Change Executes Business Strategy Leading Others: Attract Top Talent Maximize Individual Performance Holds Others Accountable Aligns Rewards Creates and Sustains a Dynamic Workplace Job Summary Under general direction and as a member of the local management team, this position is responsible for product quality and performance for a specific team of Auto Appraiser claim professionals. Provide guidance and direction to direct reports through a continuous process of management involvement and frequent claim file review. Serve as a field representative for the Home Office Auto product, as requested. Reinforce the Auto Appraisal Vision, Strategies, and Objectives through word and action. Select, lead, mentor, performance manage and develop staff. This job manages staff. Education, Work Experience & Knowledge Bachelor's degree preferred. Claim management experience preferred. Physical Requirements Operates standard office equipment - Frequently Sitting (can stand at will) - Frequently Standing -Frequently Use of Keyboards, Sporadic 10-Key -Frequently Driving - Occasionally Minimum Qualifications High School Diploma or GED required. A minimum of 3 years claim work experience in at least one line of business required. Valid Driver's License required. The Travelers Companies San Francisco CA

Manager, Brand Marketing - Bay Operating Unit

Sutter Health